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I Dream of Wires… and soon you will too!

Contributor Becky Cope finds out what this East London fashion emporium has to offer both in-store and online.

Written by Becky Cope


Imagery throughout courtesy of I Dream of Wires, viagra 100mg try styled by Lou Greenwood and photographed by Valerie Phillips at Serlin Associates.

I Dream of Wires may not be the most indicative of names, look but it certainly grabbed my attention. Do wires symbolise threads? Is it about clothing? Does it indicate the use of the internet for online shopping? Or do wires have nothing to do with it at all? Maybe they don’t, store and herein lies the mystery.

I Dream of Wires is a former kitsch East London store, who now solely sell via their  online shop specialising in both own label and vintage stock. It caters for the edgy fashion lover, someone who doesn’t necessarily follow fashion, but just knows what they are looking for.


The I Dream of Wires online shop was set up in 2008 by couple and business duo Lou Winwood and Pete Voss, who are both inspired by vintage, eccentric fashions, and have a keen eye for exciting pieces. The duo each bring something different to the table, with Winwood sourcing great 80’s pieces and Voss heading up menswear.

With a celebrity clientele reading like a whos-who of East London hipsters, ranging from cool bands The Teenagers and The Black Kids to Peaches Geldof and Julien Barrett of The Mighty Boosh, hype cannot be far away.


When perusing the website the vintage section initially sucked me in. There is something about vintage pieces that instinctively makes my mouse gravitate in their direction and click. I wasn’t disappointed. With only a small selection of vintage garments available at present, they were truly great pieces, and everything was reasonably (as opposed to high-street-vintage) priced – proving the old adage of quality over quantity.

Memories of the old store include the 80’s high shine shoulder padded dresses, as well as the plethora of cute Disney t-shirts and that staple of 90s attire: the bumbag. With each piece being hand selected for its wearability and edgy-coolness, I Dream of Wires is an art student’s dream.


The own label stuff is also trés exciting and the small selection makes it seem even more exclusive and unique. These pieces are 100% recycled garments made from jazzy vintage fabrics, similar to those stocked in the vintage store. There are mish-mashed jumpsuits, playsuits and a landslide of leggings all featuring that luscious high shine 80’s Lurex, growing increasing popular with the current resurgence in 80’s fashion. The accessories department has metallic bum bags galore and airline hats perfect for positioning at a jaunty, ironic angle.

Although vintage stores are now a tad old hat (excuse the pun), I Dream of Wires is trying to do something different which results in something unique, aesthetically pleasing and above all – admirable. As a visitor you get the impression that the owners have poured their personal taste and personalities into their business by the bucket load, and with a new decade dawning it looks set to pay off dividends.



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