Amelia’s Magazine | London Fashion Week S/S 2011 Party: Tatty Devine


Illustration by Joana Faria

Nearing the end of fashion week, ed stuff everyone begins to look forward to a little light relief and a break from running from venue to venue – maybe some music, a bit of dancing and a drink or two? The Tatty Devine party ticked all the boxes and added an abundance of their snazzy jewellery to oogle at.

Held in their Covent Garden store on Monmouth Street, there was a lively crowd from seven onwards mixing those who had turned up for the party, with the people spilling out from nearby pubs and bars. The Severed Limb were playing on and off with my favourite member playing something which when I asked, was told (in an its-matter-of-fact-way), that it was the wash board.

So…the dulcet tones of the washboard, the bass, and the accordion accompanied the Can Do dancers from Pineapple Studios. With their amazing ruffled, flared skirts and Tatty Devine jewellery, the party was literally jumping by 8 o’clock. Western themed jewellery matched the music with fringed necklaces, brooches, horseshoe earrings and cowboy boot charms.


Illustration by Joana Faria

I have always enjoyed the quirkiness of Tatty Devine jewellery and their new pieces do not let the brand down. The moustache and pipe rings are great, as are the famous name tag necklaces and the pom pom earrings Amelia spotted when she popped down later. Rifling through my goodie bag, I was delighted to find a pipe ring included – definite style win.

We’ve always been fans of Tatty Devine and I was pleased to see that they are still going strong with their collaborations. At the moment, Rob Ryan jewellery (who collaborated with us for our second issue) is available from their online store as well as in Covent Garden. Other designers they are working with include Mrs Jones and Gilbert & George.



All photography by Florence Massey

Categories ,Collaborations, ,Covent Garden, ,Cowboy Boots, ,Gilbert and George, ,Horseshoe Necklace, ,jewellery, ,london, ,Monmouth Street, ,Mrs Jones, ,Nametag Necklace, ,rob ryan, ,Tatty Devine, ,The Severed Limb, ,Western

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