Amelia’s Magazine | London Fashion Week S/S 2011 Presentation Review: Sibling

Holly Fulton SS2011 photo by Amelia Gregory

Illustration by Gemma Randall

I was so excited to see what progressive knitwear label Sibling would produce this season, viagra 40mg after featuring the brand in our menswear preview, that I legged it up the stairs to the Portico Rooms, almost tripping at the top. Such is the effect of scrambling around Somerset House to see labels that you love.

Luckily I escaped any kind of fall or serious injury. Inside the room, a large crowd had all ready formed to see what was on offer from Collection 5. Yet again Sibling had produced a quirky range of witty knits: a selection of sweaters with influences such as punk, Pop Art, and, erm, Tourettes?

Each piece offers a statement to the wearer. Large-scale polka dot patterns featured heavily in this collection, while Pop Art-esque stars appear in different scales. Static mannequins bore eery face masks, which featured a range of expletives. The highlight with Sibling is always the vibrancy of the colours – neon greens last season had this season been replaced with red and shades of blue.

Illustration by Gemma Randall

The show pieces, away from these inspired jazzy numbers, were a collaboration with zany artists Tim Noble and Sue Webster. Black jersey tracksuits had been embroidered with reflective tape to feature such profanities as ‘WANKER’ ‘SOD OFF’, C U Next Tuesday and, my personal favourite, ‘TAKE MY TITS.’ Oh, here we go again, I thought to myself…

Alongside the collection, a film by Alasdair McLellan and styled by Max Pearmain played on loop. This oozed style and featured a scallyish skinhead smoking, larking in the park and generally knocking around insalubrious areas. It was one of the best fashion films I caught this season, by far. Reminiscent of scenes from This Is England, the film was more punk than Pop Art, but it was a delight to watch. Enjoy:


Knitwear for men can be quite elitist, with editors salivating over crew neck numbers that lack imagination. But if you’re after something with a little more punch, there ain’t anybody packing it like Sibling.

All photography by Matt Bramford

Categories ,Alisdair McLellan, ,Fashion Film, ,London Fashion Week, ,Max Pearmain, ,menswear, ,Pop Art, ,Portico Rooms, ,punk, ,S/S 2011, ,Sibling, ,Somerset House, ,Tim Noble and Sue Webster, ,Tourettes, ,Wanker

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