Listings

    No events to show

Follow

Twitter

|

Facebook

|

MySpace

|

Last.fm

RSS

Subscribe

Top 25 Art Blog - Creative Tourist

London Fashion Week A/W 2010 Catwalk Review: Gemma Slack

True artistry shines through with strikingly dark film presentation

Written by Valerie Pezeron

LFW_AndrewMajtenyi_2

In a strange part of town, medical in a venue that gave no clue as to why it existed (apart from having the appearance of a Travelodge) Andrew Majtenyi presented his debut collection.

I must confess, before the show I knew little about Majtenyi, so I had zero expectations. It was, in the end, a very polished show.

LFW_AndrewMajtenyi_3

No major boundaries were pushed; there’s still an omnipresent recession-friendly vibe at Fashion Week, yet Majtenyi’s collection was a positive one.

Sharp, tailored outfits with girlish softness were influenced by 1940s New Look optimism – in an environment of economic recovery, I guess we’re looking for the same attitudes from tailors as the admirers of Dior did during his time.

A grey palette really suited these simple, elegant pieces, and structured business-like ensembles managed to be flirtatious with shorter hem-lines.

LFW_AndrewMajtenyi_5

The collection progressed to include playful and humorous prints, which included dog-walkers and ketchup bottles. These also added a splash of colour to an otherwise monochromatic colour palette.

LFW_AndrewMajtenyi_6

Flannel grey structured suits were given an edge with a flocked damask treatment, and thin belts synched in waists to create a more flattering silhouette.

LFW_AndrewMajtenyi_1

All in all, a good show, but I’d really like to see Majtenyi’s outfits on curvaceous women with a touch more sex appeal – did anybody check these girls’ BMI?!

Andrerw M
Illustration courtesy of Valerie Pezeron

In a strange part of town, this in a venue that gave no clue as to why it existed (apart from having the appearance of a Travelodge) Andrew Majtenyi presented his debut collection.

I must confess, viagra before the show I knew little about Majtenyi, so I had zero expectations. It was, in the end, a very polished show.

LFW_AndrewMajtenyi_3

No major boundaries were pushed; there’s still an omnipresent recession-friendly vibe at Fashion Week, yet Majtenyi’s collection was a positive one.

Sharp, tailored outfits with girlish softness were influenced by 1940s New Look optimism – in an environment of economic recovery, I guess we’re looking for the same attitudes from tailors as the admirers of Dior did during his time.

A grey palette really suited these simple, elegant pieces, and structured business-like ensembles managed to be flirtatious with shorter hem-lines.

LFW_AndrewMajtenyi_5

The collection progressed to include playful and humorous prints, which included dog-walkers and ketchup bottles. These also added a splash of colour to an otherwise monochromatic colour palette.

LFW_AndrewMajtenyi_6

Flannel grey structured suits were given an edge with a flocked damask treatment, and thin belts synched in waists to create a more flattering silhouette.

LFW_AndrewMajtenyi_1

All in all, a good show, but I’d really like to see Majtenyi’s outfits on curvaceous women with a touch more sex appeal – did anybody check these girls’ BMI?!
Gemma Slack

Illustration courtesy of Valerie Pezeron

Fashion’s new blood is bubbling just a stone throw from Somerset House’s established dinosaurs. Last Friday, see Gemma Slack presented her new collection in the luxuriously cosy confines of Freemasons’Hall as part of Vauxhall Fashion Scout.

CIMG1587

I was one of many who packed inside a dimly lit room complete with splendid ceiling and it was soon obvious we were not going to be treated to the usual fashion show. In lieu of a catwalk, remedy industry insiders were to be shown a projection and there was a big screen spread in one end of the room.

CIMG1591

The anticipation was of the type usually reserved for designers such as Vivienne Westwood and Alexander McQueen and quite a few fashionista were clad from head to toe in the designer’s clothes. A phenomenon is about to be unleashed…

CIMG1589

Then the movie starts; the diaphanous mood is set with poignant music, shaky camera handling and pouting models pretending to be great actresses…and it worked in a strange kind of way! Still, I did shrink several times. The lighting was so effective that models’ ribs were highlighted like cutlets for the chop. If it was meant to be sexy then there must be something wrong with me.

But then again, it must have been done on purpose as one of Slack’s famous pieces is the spine dress. This autumn winter collection references again staples of Gemma Slack’ trade, from Dracula and Victorian references, untreated leather and golden chains. But none of them are in the film.

CIMG1590

Fashion is embracing video as a way to express mood and life style. It is all about effective communication and nothing sells little black dresses better, it is hoped, than digital short films immersing you in the world of a brand. It was all very intriguing, I must say but not at all surprising from the maverick who recently graced the pages of Grazia, Vogue and Dazed. For Gemma Slack is an artist first and foremost.

As I meandered across the room, staring at mannequins floating above in the glare of neon spotlights, I thought that maybe this is how legends are made. It’s not really about the studded hand molded vertebrae scales leather dresses, metal and aluminium materials or the mohair with human hair. We need to dream and we need to be challenged. And on that day, Gemma Slack dished out a big serving of disquieting femininity for me to take home.

Tags:

, , , , , , , , , , ,

Similar Posts:

3 Responses to “London Fashion Week A/W 2010 Catwalk Review: Gemma Slack”

  1. Amelia says:

    Amazing illustration Valerie! R x

  2. Genya says:

    This is the first time I am reading Amelia’s magazine and it is a good read. I enjoyed the firsthand fashion show review and coverage of the non-mainstream shows like the Gemma Slack show.

    And, as an illustrator, I was happy to see the use of illustrations :) I love the character in this one!

    x

    Genya

  3. Amelia says:

    Thank you Genya for lovely words, Valerie

Leave a Reply