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Top 25 Art Blog - Creative Tourist

Alternative Fashion Week 2010 at Spitalfields Market: a review of Day 4

By day four of Alternative Fashion Week things started to get a little confusing. Highlights from the first half include Nicole Gill, Alex Seroge, George Strood and Gemma Maher.

Written by Amelia Gregory

Alternative Fashion Week Day 4 2010 Nicole Gill
All photography by Amelia Gregory.

By Day 4 at Alternative Fashion Week things start to go a little hazy – and the other bloggers who were so keen earlier in the week seem to have all gone quiet so it’s much harder for me to cross check my facts and be sure that I have the right credits for the right designers. Do let me know if I’ve got it wrong or I’ve missed out a link.

As I arrived a bevy of scantily clad beauties were lining up for a photo call at the back of one of the dressing tents. They were modelling the lingerie designs of Nicole Gill, story case whose collection was described as being inspired by the Balinese Barong dance, whatever that is. Now, I’m no specialist on Balinese culture but I’m fairly certain that they don’t dance in their underwear or wear corsets. Non obvious influences aside, these were sexy pieces for sure. Bemused labourers looked on.

Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day labourers
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Lingerie by Nicole Gill.

Inside Crispin Place Alex Seroge was ready to go, lined up with his models in an imposing group. Apparently an amalgamation of middle eastern and Persian influences, there was also something of the Edwardian country squire-ess to this collection, which mixed tweeds with exotic head wraps and prints in every shade of spice.

Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alex Seroge.

Next up with a fabulously-over-the-top-despite-being-all-cream collection of big knitwear was George Strood; props to her models for posing so perfectly with the shaggy knitted bag. And loving the shaggy trousers, inspired by Mr Tumnus, the fawn in Narnia?

Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week Day 4 2010 george Strood
Alternative Fashion Week day 4 2010 George Strood
Knitwear by George Strood.

The University of Derby passed by without me particularly noticing – apart from this one fabulous piece, like a wearable lampshade made from a giant spidersweb. Judging by the silver make up I think the boy in the pink may have been part of the collection too.

Alternative Fashion Week day 4 2010 Derby
Alternative Fashion Week Day 4 2010 Derby
Alternative Fashion Week day 4 2010 Derby

Barnet College also showed with Zero Waste – from the title I can only presume it was all recycled. I liked this lady because as she was standing on the steps waiting to go onto the catwalk I realised that she had a cupcake tattoo on her bum. Taking the fetishising of cupcakes to a whole new level!

Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Check the cupcake on arse!

Alternative Fashion Week day 4 2010 Barnet
Barnet College.

I found the sports menswear collection by Thomas Lovegrove unoriginal. When Kim Jones first put the bright back into menswear a decade ago it was smart and new, but now it just looks tired and done. You can find sportswear like this in any high street shop these days.

Alternative Fashion Week day 4 2010 Thomas Lovegrove

Alice Barcham paraded a collection of tailored whites inspired by the Sydney Opera House crossed with Audrey Hepburn and LuaSarcy showed some dreadful wedding wear. Well, not dreadful, but just weddingy. i.e. not very exciting. Certainly not what I would call fashion at any rate.

Alternative Fashion Week day 4 2010 Alice Barcham
Alice Barcham.

Alternative Fashion Week Day 4 2010 LuaSarcy
LuaSarcy.

On the knitwear front Gemma Maher showed a delightfully understated collection called Firebird, inspired by the ballet apparently. Can you see the connection? Not sure I can but anyhoo.

Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week Day 4 2010 Gemma Maher
Gemma Maher.

Day 4 got so out of control that I have split it into two parts: you can read part two of this post here.
You can read up on day 2 here and day 3 here.

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7 Responses to “Alternative Fashion Week 2010 at Spitalfields Market: a review of Day 4”

  1. Sophia says:

    Mr Tumnus, not Mr Tomlinson *tuts* :)

  2. Amelia says:

    You are SO RIGHT. Thanks very much – I only did a really quick google, thought I may have got it wrong. It’s been awhile since I read it! (several decades….) A x

  3. Abi says:

    I love that George Strood knitwear. I would wear the Narnia trousers right now!

    Alex Seroge is interesting too – i think the fusion works quite well myself.

  4. Marine Gatto says:

    Hi Amelia,

    Thank you for all those photo. I really like your magazine and your web site .

    I was modeling for Alex Seroge and Alice Barcham the day 4.

    Have a lovely week end.
    Marine

  5. Amelia says:

    Hi Marine, thanks very much for your nice message, I’m glad you enjoy my website! A x

  6. Nicole Gill says:

    Hi!

    Thanks for including my collection in your post. You are right about the confusion! My last collection was based on the Balinese Barong Dance. This new collection was based on Alice’s Tea Party. They didnt change the details on the day. lol. You can see my Balinese collection at http://www.nicolegill.com!

    Nicole Gill xxx

  7. Amelia says:

    hi Nicole, you’re so right! I did check your website but it must have been down whilst I was writing this blog because I couldn’t see it or I would surely have noticed this mistake on the list. Love the last collection too! Amelia x

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