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Top 25 Art Blog - Creative Tourist

Introducing The Rodnik Band: S/S 2012 ‘Cod Save The Sea’ Diffusion Line for ASOS

We paid an exclusive visit to the studio of unique British brand The Rodnik Band to preview the launch of a diffusion line for ASOS from his S/S 2012 'Cod Save The Sea' collection. In part one we introduce designer Philip Colbert.

Written by Maria Papadimitriou

The Rodnik Band SS12 Cod Save The Sea by Helena Maratheftis

The Rodnik Band SS12 ‘Cod Save The Sea’ by Helena Maratheftis

On a fine London morning in early June – I know, hard to believe – I had the privilege of visiting the colourful studio where the witty designs by The Rodnik Band come to life to interview the man behind them, Philip Colbert. I cannot remember exactly how this brand entered my radar a couple of years ago, but I recall browsing The Rodnik Band website for the first time and feeling really excited that such fun, stimulating, cleverly filled with references – if a little inaccessible – clothes existed out there. Later, during the private view of an exhibition organised by The Stitch Project, I suddenly saw in front of me a girl wearing an exquisitely delicately sequined long gown whose main body had the shape of a fish, while chips were adorning the lower area near the floor. It was delightful. The girl was holding a banner with the slogan ‘Cod Save The Sea’.

The Rodnik Band SS12 by Miss Fay Myers

The Rodnik Band SS12 ‘Cod Save The Sea’ by Miss Fay Myers

The Rodnik Band 'Cod Save the Sea' SS12 collection

‘Cod Save The Sea’ was the theme of The Rodnik Band’s S/S 2012 collection in collaboration with the Environmental Justice Foundation and inspired by EJF’s work to end illegal ‘pirate’ fishing. The reason behind my scheduled interview was the launch of a diffusion line from this S/S 2012 Sea inspired collection for ASOS this June. This is really exciting not only because now The Rodnik Band’s refreshing designs will be available to a wider audience in a more accessible form, but also because this kind of fun, subtle activism – which I think can be very effective – will hopefully catch on.

The Rodnik Band SS12 ASOS diffusion line looks 1+2
The Rodnik Band SS12 ASOS diffusion by Helena Maratheftis

The Rodnik Band S/S12 ‘Cod Save The Sea’ diffusion line for ASOS by Helena Maratheftis

The Rodnik Band studio 2012 Phil Colbert painting the book dress for Hay Festival photo by Maria Papadimitriou.jpg

The Rodnik Band studio 2012 Giulia wearing the 'Fashion is Activism' book dress by Phil Colbert photo by Maria Papadimitriou.jpg

During my visit I was lucky to witness the making – fittings and alterations were made in between questions – of a dress in the shape of a book which Philip Colbert was making for his appearance the next day at the Hay Festival, where he would be talking along with Safia Minney, founder of People Tree about fashion activism. Of course, visiting a studio also means that one gets to see all those behind the scenes bits, drawings and processes which I find fascinating. I particularly enjoyed seeing some drawings of funny imaginary scenarios featuring designs from the ‘Cod Save The Sea’ collection, which Philip explained he does when creating the mood for the collections, but which otherwise remain unseen.

The Rodnik Band studio 2012 'Cod Save the Sea' boat scenario sketch by Phil Colbert photo by Maria Papadimitriou

Having watched a few videos by The Rodnik Band before the interview I already had the impression that Philip Colbert was a very charming and vivacious person. Indeed this was the case and I am very grateful to him that he chatted to me in such a friendly, relaxed manner about his work, what excites him and the spirit of his brand – even if he seemed to have quite a bit of work to do… read my interview with Philip Colbert here.

The Rodnik Band studio 2012 'Cod Save the Sea' sailor sketch by Phil Colbert photo by Maria Papadimitriou

All photography by Maria Papadimitriou.

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