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Top 25 Art Blog - Creative Tourist

London Fashion Week S/S 2011 Presentation Review: Ada Zanditon (reprise)

Here at Amelia's Magazine we're really rather keen on Ada Zanditon, and this season's presentation at Victoria House on Monday 20th September did not disappoint.

Written by Amelia Gregory

Abby_Wright_Ada_Zanditon_LFW
Ada Zanditon by Abigail Wright.

As one of the most interesting ethical designers around Ada Zanditon has naturally been a popular designer to feature on this blog (read a pre-fashion week interview with her here). It is therefore really heartening to see her with a serious slot on the schedule. It was a fight to get past the terrier-like press girls who had been given queue duty, but we managed to get a pole spot from which to watch Ada’s presentation in the hallway at Victoria House, all lubricated by some nice drinks sponsorship from Vita Coco, which is obviously aimed at an excitable pre-Olympics market.

ada zandition - abi daker - ss11
ada zandition - abi daker - ss11
Ada Zanditon by Abigail Daker.

Ada showed a confident collection of pyramid and coral reef inspired dresses that utilised every last scrap of fabric. Autumnal colours continued a slightly strange trend, with models posing at a series of Olympic flame inspired sculptures. Special mention has to go to the hair, which was superbly quaffed into triangular styles by Christian Landon to echo the sculptural dresses. If I had one quibble it was that the models did not make enough use of the props, which could have made for even more interesting photo opportunities.

Abby_Wright_Ada_Zanditon_LFW
Ada Zanditon by Abigail Wright.

On our way out I spotted Ada’s partner Philip Levine, aka Lazy Gramophone, aka the man with the decorated head. For this occasion he had smothered his bounce in gold leaf, surely a very time consuming exercise. As we left he could be seen ferociously guarding a pile of goodie bags in the corner. To whom were these to go? Several people in front of me were turned away, but since I wanted information for this blog I pressed forward. For one moment I thought it might be a bit of a Computer Says No situation but some sixth sense clearly told Philip otherwise. I’m not sure that he wanted to hear that his gold leaf was falling off though.

Guarding-the-Giftbags-Philip Levine by Kellie-Black
“Guarding the Giftbags” by Kellie Black.

The bag was very heavy but it was just as well I picked one up, for I’ve since been deluged with emails by sponsor Ecover, who were responsible for the aforementioned weight. But enough of my griping for Ada Zanditon put on fantastic presentation, and I look forward to a full catwalk show next season. Now click on over and read Sally Mumby-Croft’s fab review of this very same presentation here.

Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
Ada Zanditon S/S 2011 photo by Amelia Gregory
All photography by Amelia Gregory.

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