London Fashion Week S/S 2012 Menswear Day: Fashion East Installations

Here's our illustrated whistle stop tour of the Fashion East installations, featuring wondrous menswear labels Astrid Andersen, Matteo Molinari, William Richard Green, Agi & Sam and Cassette Playa…

Written by Matt Bramford


Astrid Andersen S/S 2012 by Antonia Parker

The Fashion East Menswear display always guarantee a treat at fashion week. The grandiose rooms around the courtyard at Somerset House are transformed into mini installations of the various menswear designers, and it’s grand to see so much talent side by side.

This season was no exception. I started at the main entrance, naturally, where burley bouncers were insisting anyone let inside had pre-registered with the British Fashion Council. So, for example, if one of the designers’ grandmothers wanted to see the fruits of their grandchildrens’ successes, they had to go to the other side of Somerset House to register. A bit silly, I thought.

Nevertheless, once I’d presented my credentials I was allowed inside and I quickly necked a champagne. Here’s a whistle stop tour via the wonderful mediums of illustration and photography.

WILLIAM RICHARD GREEN

William Richard Green S/S 2012 by Rukmunal Hakim

ASTRID ANDERSEN


Astrid Andersen S/S 2012 by Celine Elliott

MATTEO MOLINARI


Matteo Molinari S/S 2012. Amazing sunglasses that I’m already saving up for. That is all.

CASSETTE PLAYA

Cassette Playa by Gabriel Ayala

AGI & SAM

Agi & Sam S/S 2012 by Claire Kearns


All photography by Matt Bramford

Watch some highlights from the installations here:

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