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Top 25 Art Blog - Creative Tourist

London Fashion Week S/S 2012 Menswear Day Presentation Review: SIBLING

After last season's triumphant boozer themed collection, this time around SIBLING take us on a rollercoaster tour of fairgrounds… presented in the NEWGEN space at Somerset House on Menswear Day, Wednesday 21 September

Written by Matt Bramford


Sibling S/S 2012 by Antonia Parker

I had raced around the Fashion East installations in record time to ensure that I had the opportunity to have enough time to look around the Sibling presentation.


All photography by Matt Bramford

I loved the Sibling A/W 2012 collection so much – a whistle stop tour around East End boozers – that I was a little concerned that they couldn’t top it. Where do take it from there? To the fairground, of course! Entering the room they’d been assigned was a bit like a trip to the fairground itself: a dodgem car was positioned in one corner, in which a mannequin had a TV for a head. It was all part of Sibling’s slightly mysterious world. Enormous illuminated letters spelling out S I B were casually leaning against another wall, and rollercoaster graphics adorned the walls.


Sibling S/S 2012 by Rebecca Strickson

As per usual, there wasn’t a single piece in this new offering that I wouldn’t buy instantly. Each piece evoked childhood memories of fairgrounds and all their kitsch connotations: delicious but dirty food, the rides that satisfy thrill-seekers’ pleasures and the boys you shouldn’t really fancy but who spin you on the waltzers so hard that you occasionally revisit that hot dog that you just ate.

Knitwear was on top form as usual, including cardigans with Argyll prints in edible sorbet colours and the show piece: a grey sweater with a wonderful embroidered pattern, cramming in as much fairground action as possible.

S/S brings an exciting t-shirt range, with LOVE and HATE logos, an I HEART HOT DOG motif, and various other fairground-themed designs. It was a little like fantasy shopping. I particularly like the Waltzer print on a pale blue t-shirt, should anybody wish to buy me a gift.

This season sees the trio collaborate with artist Yuko Kondo, who is responsible for the tattoo-like design on aforementioned sweater and the I HEART HOT DOG logo. Pastel-coloured leopard print sweaters are also a real winner. Playful LOVE and HATE t-shirts are sure to be everywhere come next summer, thanks to this wonderful collection. Last, but not least, I think the denim jacket with Kiss Me Quick emblem speaks for itself.


Sister by Sibling S/S 2012 by Matt Bramford

The weekend before saw the launch of womenswear line SISTER. I didn’t get much time to peruse this offering, such is the jam-packed weekend of London Fashion Week, but what I did see (a girl mounting a carousel horse) had the same fashion-as-fun ethos. Kondo’s emblems, sequins, foil prints and the dreamy leopard-print pattern in similar sorbet tones were the mainstay, proving that Sibling’s unique vision translates from menswear to womenswear with ease.

See highlights from the Sister presentation here:

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