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Top 25 Art Blog - Creative Tourist

Tata Naka: London Fashion Week A/W 2013 Presentation Review

Tata Naka once again presented their collection in the Portico Rooms, this time inspired by American High School movies. Held on Tuesday 19th February 2013

Written by Amelia Gregory

Tata Naka A/W 2013 by Daniel Alexander
Tata Naka A/W 2013 by Daniel Alexander.

Since Tata Naka returned to London Fashion Week it has become customary for Tamara and Natasha Surguladze to create a wonderful set that they photograph live for their upcoming season’s look book: it’s a great concept and always a lot of fun to watch from the sidelines: the whole experience more akin to voyeurism than the traditional catwalk show. This season the Georgian twins were inspired by American High School movies and the multitude of references that underpin these down the decades. So here we had very preppy 50s styles abutting up against the big bouffant hair of the 1980s, a very direct reference to which was found in the graffiti wall that provided the backdrop to one set up, ‘Breakfast Club‘ written in bubble writing above a heart. Sugary coloured tweeds were layered over stripes and trademark graphic prints that merged Mondrian blocks with Pop Art faces, the illustrative elements of which were inspired by iconic scenes from key 80s movies. As we milled around we were served cocktails in milk cartons by ‘dinner ladies’ courtesy of Bompas & Parr.

Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka A/W 2013 by Rebecca French
Tata Naka A/W 2013 by Rebecca French.

In the locker room sweethearts covered a simple pencil dress, the detail echoed in a cute cut out back. An A-line skirt was worn with a baseball jacket: other girls wore big quiffs and pastel blocks, both tapered trousers and pencil skirts given sheer mesh slices at the hemlines. Sets were changed with alarming speed and confidence, but the downside of this way of showing is that unless you have an hour or so free you will only manage to see a small portion of the collection. I managed to see two set changes by Chameleon Visual: Jenny Robins took photos of the cheerleaders at the bleachers, and there was also a Prom shoot, where sweethearts emerged yet again as a major theme. The talented Tata Naka twins once more showcased their inventive A/W 2013 collection in wonderfully inimitable style. I have come to expect nothing less.

Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka AW 2013-photo by Amelia Gregory
Tata Naka A/W 2013. Photography by Amelia Gregory.

Tata Naka by Jenny Robins
Tata Naka by Jenny Robins
Tata Naka A/W 2013 by Jenny Robins.

Tata Naka A/W 2013 by Cissy Hu
Tata Naka A/W 2013 by Cissy Hu.

Tata_Naka by_Daniel_Alexander
Tata Naka A/W 2013 by Daniel Alexander
Tata Naka A/W 2013 by Daniel Alexander
Tata Naka A/W 2013 by Daniel Alexander.

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