Tata Naka S/S 2013 by Jamie Wignall.
I always look forward to the Tata Naka presentation and this season was no exception: this time the twin sisters had chosen to direct their models posed as if at the end of a diving platform against a skyline of palm trees. It was a clever piece of set design that suited their slightly retro style, all 80s power hair and nipped in waists. When I arrived they were shooting a range of glossy purple dresses on offer for S/S 2013. Centre stage a beautiful hourglass silk dress featured dramatic cut outs around the shoulders and hemline. Floral offerings flanked a bold placement print cutout dress, the ginger hair of a painted girl placed at hip level. For a more casual look the same image was applied to a swimming costume, worn with very high hot pants.
Tata Naka S/S 2013, photography by Amelia Gregory.
I only stayed at the ‘pool party’ presentation long enough to get a shot of this particular look, but a glance at a set of images on Vogue tells me that this collection was notable for its subtlety – cream and mint separates for daytime and jewel block colours for night providing a commercial counterpoint to the colourful clashing ditsy prints and painted life size faces: eye catching in house prints that the Tata Naka girls are known and loved for. It all worked brilliantly, as always.
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