Amelia’s Magazine | Tata Naka: London Fashion Week S/S 2013 Presentation Review

Tata-Naka S/S 2013 by Jamie Wignall
Tata Naka S/S 2013 by Jamie Wignall.

I always look forward to the Tata Naka presentation and this season was no exception: this time the twin sisters had chosen to direct their models posed as if at the end of a diving platform against a skyline of palm trees. It was a clever piece of set design that suited their slightly retro style, all 80s power hair and nipped in waists. When I arrived they were shooting a range of glossy purple dresses on offer for S/S 2013. Centre stage a beautiful hourglass silk dress featured dramatic cut outs around the shoulders and hemline. Floral offerings flanked a bold placement print cutout dress, the ginger hair of a painted girl placed at hip level. For a more casual look the same image was applied to a swimming costume, worn with very high hot pants.

Tata Naka SS 2013 Sept 2012-photography by Amelia Gregory
Tata Naka S/S 2013, photography by Amelia Gregory.

I only stayed at the ‘pool party’ presentation long enough to get a shot of this particular look, but a glance at a set of images on Vogue tells me that this collection was notable for its subtlety – cream and mint separates for daytime and jewel block colours for night providing a commercial counterpoint to the colourful clashing ditsy prints and painted life size faces: eye catching in house prints that the Tata Naka girls are known and loved for. It all worked brilliantly, as always.

Categories ,80s, ,Claire Kearns, ,cutout, ,Jamie Wignall, ,lfw, ,London Fashion Week, ,Portico Rooms, ,prints, ,S/S 2013, ,Somerset House, ,Tata Naka, ,vogue

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