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Fashion Capital Profile Fashion Event 2011 Review

Thursday 10th November saw the unveiling of Fashion Capital’s Profile event, promoting a wide range of emerging fashion designers and their new collections for S/S 2012.

Written by Sarah Deane

Kelly Love by Cruz Illustration
Kelly Love by Cruz.

Online fashion portal Fashion Capital has been showcasing their very own catwalk show since 2001. Now in their 10th season, the online trend forecasters have successfully established themselves as the link between Graduate Fashion Week and London Fashion Week. Held at the extravagant Grand Soane Hall at One Marylebone, the press release promised the best of emerging talent from London and beyond, not to mention a little nugget of comedy in the form of Lauren Goodger’s debut collection; the 25-year-old reality TV star mildly famous for her part in The Only Way Is Essex.
Kelly Love
Kelly Love
Kelly Love. All photography by Sarah Deane.
Holding their own throughout the show was a number of up-and-coming designers, offering wearable, high street tailored designs for S/S 2012. If I’m honest, some of the looks on show wouldn’t have looked too out of place in a Jane Norman-esque store, but the static trade show was successful in delivering a promising variety of new names from here in the UK and around the world.

Jezabel Jones
Jezabel Jones
Jezabel Jones by Estelle Morris
Jezabel Jones by Estelle Morris.
ANAR by Estelle Morris
ANAR by Estelle Morris.

Catching my sceptical eye at the show was London-based Jezabel Jones who showcased minimalist shapes in a straight forward colour palette of black and grey complete with sheer detailing and striking gold chokers. Eurasian-born designer ANAR also delivered a selection of wearable looks with a retro-modernist collection that featured ’20s style skull caps alongside modern body-con dresses and luxe fabrics.
Tobi Hannah
Tobi Hannah
Tobi Hannah by Rachel James
Tobi Hannah by Rachel James.

Rachel Antonio
Rachel Antonio by Cruz
Rachel Antonio by Cruz.

Other highlights included sweetly designed summertime shorts and maxi dresses by Australian-based designer Kelly Love. Undoubtedly a little too sickly-sweet for some, the collection featured soft wearing fabrics complete with delicate rose prints in blush and fuchsia pink. Wedding dress designer Tobi Hannah offered an electric range to satisfy all tastes, from elaborate ruffle hem minis to exotic printed dresses in sheer fabrics, whilst Rachel Antonio offered elegant evening wear – notable her extravagant multi-layered maxi dress in red.

Vjera Vilicnik
Vjera Vilicnik
Vjera Vilicnik by Rachel James
Vjera Vilicnik by Rachel James.

Putting on probably the most covetable show of the evening was British designer Vjera Vilicnik, presenting masterfully hand-crafted dresses in white and black complete with ’40s-inspired shapes and opulent bursts of sapphire green.
Christina Dami
Christina Dami.

Christopher Waler
Christopher Waler.
For those of you interested in what the show’s supposed selling point had to offer, here’s a small snippet of Lauren Goodger‘s debut collection Lauren’s Way. Burning my eyes with flamenco pink dresses and tiered peplum detailing, I’ll spare you from too much trauma with just a couple of images from the pink-infused collection…
Lauren's Way
Lauren's Way


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