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, A one stop shop for all your ethical clothing needs

Written by Becky Cope and Sally Mumby-Croft


Putting the words Sustainable Fashion together can appear to produce an oxymoron, malady doctor how can an industry synonymous with the fast free consumerism mimicked in high fashion magazines pages that helped herald the economic crash become sustainable? Its very structure relies on the twin polluters of shipping and flying to deliver clothes across the world. Furthermore, tadalafil how can fashion be sustainable considering the volume of water and cotton required to make a single t-shirt, buy information pills a subject Amelia’s Magazine broached when reporting on the London School of Fashion Centre for Sustainability competition. Whilst the majority of the fashion industry has a long way to go with regards to production being ethically and sustainable, the recent collaboration between Fashion-Conscious and TRAIDremade is one example of the possibilities open to commerce. Continuing along the vein of Junky Styling TRAIDremade produces new clothes out of the old with beautiful results, proving it is more than possible to create fashionable items with your own hands. Amelia’s Magazine spoke to the director of Fashion Conscious.


What do you think are the most important concerns for the fashion world at the moment?

For me, sustainability is key. The Fairtrade message seems to be getting through to a lot of people already but the vast amount of waste we produce which is being dumped into landfill is frightening. The rise of fast-fashion culture has increased the rate and amount of discarded clothes in landfill too. I think sustainability needs to be pushed to the forefront of eco-fashion now and I am hoping some projects we have coming up in the near future will do just that. The idea of being able to utilise what most would consider rubbish, literally turn waste in something new, fun and most of all fashionable is so exciting. Fashion recycles styles and trends so why shouldn’t the actual act of producing those clothes reflect that? It’s the future of fashion.
Vegan fashion is also a hot topic at the moment and controversy surrounding the use of leather from the Amazon has appeared in the press recently. We have an incredibly stylish collection of shoes by Olsenhaus on the site at the moment. Finding the most ethical materials and production processes is their paramount philosophy.


What’s in store for Fashion Conscience in the future?

So much! We are currently preparing to launch TRAIDremade Boutique, a project we are incredibly excited about. Fashion-conscience has collaborated with the charity TRAID to come up with a new concept for sustainable fast and affordable fashion. The mini-collections will be much more trend focused than TRAID’s typical pieces and be made up of just a few of each design. New lines will be added every few weeks and as creative director, I’ll be keeping a close eye on the catwalk trends to really keep in touch with high-end fashion. The collection will be available exclusively for fashion-conscience customers. We are also launching an exclusive line of printed tees in the near future- they’re being designed and produced as we speak!


How successful has the store been so far? Were you surprised by its success?

Surprised? Yes and no! I’m ambitious and I always hoped the site would be successful so in a way I wasn’t surprised that the site has seen a success. We started trading as the recession began so keeping in mind the tough trading conditions we’ve seen in the last year we’re growing rapidly. But where we’ve made real impact is within the industry itself. In terms of the fact that most people in ethical fashion industry see us as the number one site for style and new talent. We’ve showcased some fantastic new labels on fashion-conscience and I am always on the look out for more. We have attracted good press, and more than larger companies in the same arena as us. Good exposure is essential and we will always attract attention if we continue pushing boundaries.?


Who are your favourite designers on the site? Which would you particularly like recommend?

Camilla Norrbeck sells her beautiful and timeless pieces exclusively on fashion-conscience. She’s a Swedish designer and uses almost entirely ecological or environmentally certified, natural fabrics

We will soon be stocking a little label called Betty Bridge. Born in Paris then studied in London, the designer sources vintage fabric to transform into gorgeous modern pieces. She brings practical, wearable and femininity to her clothes, mixing French chic with London flair.

Fin is a Norwegian label. Its very elegant, luxurios and sophisticated. I’m looking forward to receiving the AW collection. They use organic and environmentally friendly fabrics.

And vegan label Olsenhaus.


Are there any other sites or shops like yours that you would recommend or that have inspired you?

For pure professionalism and selling good fashion, net-a-porter is great. They’ve managed to expand the designer market and made it more accessible to the general public. Eco blog ‘style will save us‘ has won design awards and simply picks the best of eco, we’re often featured on there too which is obviously always good! BeingContent is an excellent eco beauty and wellbeing site. They have everything from skincare to haircare and men’s beauty too

The possibilities are endless.

See Fashion-Conscious for links to other ethical design initiatives including the designer Rani Jones whose collection is made entirely in London and Fin, a Norwegian company who describe themselves as 100% carbon neutral.


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6 Responses to “Fashion-Conscience”

  1. james says:

    do you mean junky styling?

  2. Amelia says:

    yes i did thanks james I’ve corrected it now… the link was correct though!

  3. Olivia says:

    Fashion-Conscience.Com’s website may appear to be very professional but their attitude and costumer care are far from professional. They never answer their calls and you can only get to their voicemail and will be asked to leave a message (they never return you calls!). I bought a pair of shoes which appeared to be damaged. Once I decided to return the shoes other than wanting a replacement, none of my emails or phone messages was replied until I sent them a formal complaint letter. Eventually I did receive a refund of the purchase price but not the return cost. They offered a credit note (this is not indicated anywhere under their return policy on their website) for the return cost with a shelve life of 6 months to be spent on future purchase from their website…I would strongly advise people who shop online to think twice/carefully before placing an order with As an online shopper, I know what kind of attitude or treatment from the seller is alarming.

  4. Amy says:

    Yes, I had exactly the same problem with trying to get a refund for a dress I returned. It took the threat of legal action to get them to response to my many emails, sent over several months. I could never even leave an answerphone message as their mailbox was always full. Appaling customer service, can’t believe they are allowed to trade.

    If you are having problems getting a refund from this company, don’t bash your head against a brick wall, just write a letter giving them 28 days to respond, and then go through an ombudsman.

  5. Samantha says:

    I’m having this same problem right now! It seems ridiculous that we should have to go to so much trouble to get a refund that is rightfully owed to us! It’s such a waste of my time and sad because before this happened I really though Fashion Conscience was a great site.

  6. Simbi says:

    I ordered a bag on 30th September 2012 (for an event taking place 2 days later) which cost £94 and I paid £5 for 1st class delivery. I’m still waiting for it! I sent an e-mail 3 days ago but haven’t heard back. i also tried calling both numbers on their website but they just ring out and mailboxes are always full. Been getting a little concerned so I’ve started doing research on them online and there are so many people either waiting for refunds, goods etc. for several months.

    This is an awful company! I think I’ll give it a month total and then go the ombudsman route.

    So disappointed!

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