Amelia’s Magazine | London Fashion Week A/W 2011 Showroom Review: EcoLuxe

Samantha Cole A/W 2011 by Madi
Samantha Cole A/W 2011 by Avril Kelly
Samantha Cole A/W 2011 by Avril Kelly.

I am not a big fan of all black outfits so a show entirely consisting of unrelenting black is unlikely to be a winner with me. The Samantha Cole A/W 2011 collection Above and Beneath the Definitive Structure was all about black, illness black, price black. Black in differing fabrics with differing reactions to light, but nevertheless black.

A succession of models – sporting futuristic up-dos and violent black eye make-up that stretched from lash to eyebrow – slowly filtered past us in the upstairs salon of Freemasons Hall. This might not have been so noticeable had the majority of us not just come from the Bunmi Koko show, where models had been sent down the catwalk at breakneck speed. People could be seen shifting in their seats, checking their watches, unused to this sudden slow down in a season of warp speed catwalking.

Samantha Cole A/W 2011 by Jane Young
Samantha Cole A/W 2011 by Jane Young.

The first models wore abstract linear prints etched onto squared off one-shoulder minidresses and boxy shapes that stood proud of the body. Leather crunched unforgivingly in all the wrong places and harsh catwalk lighting rendered black leather a pallid grey against the darkness of light absorbing black velvet. This had the air of clever ideas lost in translation.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Much more successful and flattering were form-hugging knitwear and velvet fabrics that wrapped sexily around bosoms and hips, a giant head-swallowing Elizabethan ruffled neckbrace and the last outfit of the show – an intriguingly cut maxi length dress, draped skirt swinging from a high waistline shaped away from the body. She only showed one dress that featured her unique signature shape – exaggerated 3D hips.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Samantha Cole is known for her desire to clothe the strong and empowered female, and we’ve previously interviewed her about some stunning work, and Matt Bramford was rightly impressed with her her show as part of On/Off a year ago. It’s clear that despite the copious use of black Samantha has some wonderful ideas, but sadly this collection was not as fabulous as it could have been.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

As our applause died down we could hear loud whooping as the models headed backstage. Three giggling ladies popped out to take a bow, followed by another lady on her own. Which one, I wondered, was the real Samantha Cole?
Samantha Cole A/W 2011 by Avril Kelly
Samantha Cole A/W 2011 by Avril Kelly.

I am not a big fan of all black outfits so a show entirely consisting of unrelenting black is unlikely to be a winner with me. The Samantha Cole A/W 2011 collection Above and Beneath the Definitive Structure was all about black, this black, buy more about black. Black in differing fabrics with differing reactions to light, look but nevertheless black.

A succession of models – sporting futuristic up-dos and violent black eye make-up that stretched from lash to eyebrow – slowly filtered past us in the upstairs salon of Freemasons Hall. This might not have been so noticeable had the majority of us not just come from the Bunmi Koko show, where models had been sent down the catwalk at breakneck speed. People could be seen shifting in their seats, checking their watches, unused to this sudden slow down in a season of warp speed catwalking.

Samantha Cole A/W 2011 by Jane Young
Samantha Cole A/W 2011 by Jane Young.

The first models wore abstract linear prints etched onto squared off one-shoulder minidresses and boxy shapes that stood proud of the body. Leather crunched unforgivingly in all the wrong places and harsh catwalk lighting rendered black leather a pallid grey against the darkness of light absorbing black velvet. This had the air of clever ideas lost in translation.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Much more successful and flattering were form-hugging knitwear and velvet fabrics that wrapped sexily around bosoms and hips, a giant head-swallowing Elizabethan ruffled neckbrace and the last outfit of the show – an intriguingly cut maxi length dress, draped skirt swinging from a high waistline shaped away from the body. She only showed one dress that featured her unique signature shape – exaggerated 3D hips.

Samantha Cole A/W 2011 by Madi
Samantha Cole A/W 2011 by Madi.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Samantha Cole is known for her desire to clothe the strong and empowered female, and we’ve previously interviewed her about some stunning work, and Matt Bramford was rightly impressed with her her show as part of On/Off a year ago. It’s clear that despite the copious use of black Samantha has some wonderful ideas, but sadly this collection was not as fabulous as it could have been.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

As our applause died down we could hear loud whooping as the models headed backstage. Three giggling ladies popped out to take a bow, followed by another lady on her own. Which one, I wondered, was the real Samantha Cole?
Samantha Cole A/W 2011 by Avril Kelly
Samantha Cole A/W 2011 by Avril Kelly.

I am not a big fan of all black outfits so a show entirely consisting of unrelenting black is unlikely to be a winner with me. The Samantha Cole A/W 2011 collection Above and Beneath the Definitive Structure was all about black, patient black, black. Black in differing fabrics with differing reactions to light, but nevertheless black.

A succession of models – sporting futuristic up-dos and violent black eye make-up that stretched from lash to eyebrow – slowly filtered past us in the upstairs salon of Freemasons Hall. This might not have been so noticeable had the majority of us not just come from the Bunmi Koko show, where models had been sent down the catwalk at breakneck speed. People could be seen shifting in their seats, checking their watches, unused to this sudden slow down in a season of warp speed catwalking.

Samantha Cole A/W 2011 by Jane Young
Samantha Cole A/W 2011 by Jane Young.

The first models wore abstract linear prints etched onto squared off one-shoulder minidresses and boxy shapes that stood proud of the body. Leather crunched unforgivingly in all the wrong places and harsh catwalk lighting rendered black leather a pallid grey against the darkness of light absorbing black velvet. This had the air of clever ideas lost in translation.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Much more successful and flattering were form-hugging knitwear and velvet fabrics that wrapped sexily around bosoms and hips, a giant head-swallowing Elizabethan ruffled neckbrace and the last outfit of the show – an intriguingly cut maxi length dress, draped skirt swinging from a high waistline shaped away from the body.

Samantha Cole A/W 2011 by Madi
Samantha Cole A/W 2011 by Madi.

Strangely, she only showed one dress that featured her unique signature shape – exaggerated 3D hips.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Samantha Cole is known for her desire to clothe the strong and empowered female, and we’ve previously interviewed her about some stunning work, and Matt Bramford was rightly impressed with her her show as part of On/Off a year ago. It’s clear that despite the copious use of black Samantha has some wonderful ideas, but sadly this collection was not as fabulous as it could have been.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

As our applause died down we could hear loud whooping as the models headed backstage. Three giggling ladies popped out to take a bow, followed by another lady on her own. Which one, I wondered, was the real Samantha Cole?

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, about it just across the road from Somerset House. Fresh from Esthetica, view I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, discount but my questions were quickly forgotten as I descended the staircase at the hotel and saw the stalls.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Categories ,Affordable Fashion, ,African Prints, ,Andrea Kearney, ,Eco Luxe, ,Ecoluxe, ,esthetica, ,Fair+True, ,Fashion Conscience, ,Faye West, ,Fritha Strickland, ,Hannah Bullivant, ,Hemyca, ,Knitted Skirt, ,LFW AW10/11: Women’s Wear Preview, ,London Fashion Week, ,Number One Aldwych, ,Reluxe, ,Sanyukta Shrestha, ,Somerset House, ,Turkish Socks

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Amelia’s Magazine | Fashion-Conscience

fashionconscience2.jpg

Putting the words Sustainable Fashion together can appear to produce an oxymoron, malady doctor how can an industry synonymous with the fast free consumerism mimicked in high fashion magazines pages that helped herald the economic crash become sustainable? Its very structure relies on the twin polluters of shipping and flying to deliver clothes across the world. Furthermore, tadalafil how can fashion be sustainable considering the volume of water and cotton required to make a single t-shirt, buy information pills a subject Amelia’s Magazine broached when reporting on the London School of Fashion Centre for Sustainability competition. Whilst the majority of the fashion industry has a long way to go with regards to production being ethically and sustainable, the recent collaboration between Fashion-Conscious and TRAIDremade is one example of the possibilities open to commerce. Continuing along the vein of Junky Styling TRAIDremade produces new clothes out of the old with beautiful results, proving it is more than possible to create fashionable items with your own hands. Amelia’s Magazine spoke to the director of Fashion Conscious.

fashionconscience3.jpg

What do you think are the most important concerns for the fashion world at the moment?

For me, sustainability is key. The Fairtrade message seems to be getting through to a lot of people already but the vast amount of waste we produce which is being dumped into landfill is frightening. The rise of fast-fashion culture has increased the rate and amount of discarded clothes in landfill too. I think sustainability needs to be pushed to the forefront of eco-fashion now and I am hoping some projects we have coming up in the near future will do just that. The idea of being able to utilise what most would consider rubbish, literally turn waste in something new, fun and most of all fashionable is so exciting. Fashion recycles styles and trends so why shouldn’t the actual act of producing those clothes reflect that? It’s the future of fashion.
Vegan fashion is also a hot topic at the moment and controversy surrounding the use of leather from the Amazon has appeared in the press recently. We have an incredibly stylish collection of shoes by Olsenhaus on the site at the moment. Finding the most ethical materials and production processes is their paramount philosophy.

Fashionconscience1.jpg

What’s in store for Fashion Conscience in the future?

So much! We are currently preparing to launch TRAIDremade Boutique, a project we are incredibly excited about. Fashion-conscience has collaborated with the charity TRAID to come up with a new concept for sustainable fast and affordable fashion. The mini-collections will be much more trend focused than TRAID’s typical pieces and be made up of just a few of each design. New lines will be added every few weeks and as creative director, I’ll be keeping a close eye on the catwalk trends to really keep in touch with high-end fashion. The collection will be available exclusively for fashion-conscience customers. We are also launching an exclusive line of printed tees in the near future- they’re being designed and produced as we speak!

traidremade1.jpg

How successful has the store been so far? Were you surprised by its success?

Surprised? Yes and no! I’m ambitious and I always hoped the site would be successful so in a way I wasn’t surprised that the site has seen a success. We started trading as the recession began so keeping in mind the tough trading conditions we’ve seen in the last year we’re growing rapidly. But where we’ve made real impact is within the industry itself. In terms of the fact that most people in ethical fashion industry see us as the number one site for style and new talent. We’ve showcased some fantastic new labels on fashion-conscience and I am always on the look out for more. We have attracted good press, and more than larger companies in the same arena as us. Good exposure is essential and we will always attract attention if we continue pushing boundaries.?

Traidremade2.jpg

Who are your favourite designers on the site? Which would you particularly like recommend?

Camilla Norrbeck sells her beautiful and timeless pieces exclusively on fashion-conscience. She’s a Swedish designer and uses almost entirely ecological or environmentally certified, natural fabrics

We will soon be stocking a little label called Betty Bridge. Born in Paris then studied in London, the designer sources vintage fabric to transform into gorgeous modern pieces. She brings practical, wearable and femininity to her clothes, mixing French chic with London flair.

Fin is a Norwegian label. Its very elegant, luxurios and sophisticated. I’m looking forward to receiving the AW collection. They use organic and environmentally friendly fabrics.

And vegan label Olsenhaus.

Olsenhausshoe.jpg

Are there any other sites or shops like yours that you would recommend or that have inspired you?

For pure professionalism and selling good fashion, net-a-porter is great. They’ve managed to expand the designer market and made it more accessible to the general public. Eco blog ‘style will save us‘ has won design awards and simply picks the best of eco, we’re often featured on there too which is obviously always good! BeingContent is an excellent eco beauty and wellbeing site. They have everything from skincare to haircare and men’s beauty too

The possibilities are endless.

See Fashion-Conscious for links to other ethical design initiatives including the designer Rani Jones whose collection is made entirely in London and Fin, a Norwegian company who describe themselves as 100% carbon neutral.

Categories ,ethical, ,fashion, ,Fashion Conscience, ,organic, ,oxfam, ,Prick your Finger, ,sustainable, ,traid, ,vegan

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Amelia’s Magazine | Fashion-Conscience

fashionconscience2.jpg

Putting the words Sustainable Fashion together can appear to produce an oxymoron, malady doctor how can an industry synonymous with the fast free consumerism mimicked in high fashion magazines pages that helped herald the economic crash become sustainable? Its very structure relies on the twin polluters of shipping and flying to deliver clothes across the world. Furthermore, tadalafil how can fashion be sustainable considering the volume of water and cotton required to make a single t-shirt, buy information pills a subject Amelia’s Magazine broached when reporting on the London School of Fashion Centre for Sustainability competition. Whilst the majority of the fashion industry has a long way to go with regards to production being ethically and sustainable, the recent collaboration between Fashion-Conscious and TRAIDremade is one example of the possibilities open to commerce. Continuing along the vein of Junky Styling TRAIDremade produces new clothes out of the old with beautiful results, proving it is more than possible to create fashionable items with your own hands. Amelia’s Magazine spoke to the director of Fashion Conscious.

fashionconscience3.jpg

What do you think are the most important concerns for the fashion world at the moment?

For me, sustainability is key. The Fairtrade message seems to be getting through to a lot of people already but the vast amount of waste we produce which is being dumped into landfill is frightening. The rise of fast-fashion culture has increased the rate and amount of discarded clothes in landfill too. I think sustainability needs to be pushed to the forefront of eco-fashion now and I am hoping some projects we have coming up in the near future will do just that. The idea of being able to utilise what most would consider rubbish, literally turn waste in something new, fun and most of all fashionable is so exciting. Fashion recycles styles and trends so why shouldn’t the actual act of producing those clothes reflect that? It’s the future of fashion.
Vegan fashion is also a hot topic at the moment and controversy surrounding the use of leather from the Amazon has appeared in the press recently. We have an incredibly stylish collection of shoes by Olsenhaus on the site at the moment. Finding the most ethical materials and production processes is their paramount philosophy.

Fashionconscience1.jpg

What’s in store for Fashion Conscience in the future?

So much! We are currently preparing to launch TRAIDremade Boutique, a project we are incredibly excited about. Fashion-conscience has collaborated with the charity TRAID to come up with a new concept for sustainable fast and affordable fashion. The mini-collections will be much more trend focused than TRAID’s typical pieces and be made up of just a few of each design. New lines will be added every few weeks and as creative director, I’ll be keeping a close eye on the catwalk trends to really keep in touch with high-end fashion. The collection will be available exclusively for fashion-conscience customers. We are also launching an exclusive line of printed tees in the near future- they’re being designed and produced as we speak!

traidremade1.jpg

How successful has the store been so far? Were you surprised by its success?

Surprised? Yes and no! I’m ambitious and I always hoped the site would be successful so in a way I wasn’t surprised that the site has seen a success. We started trading as the recession began so keeping in mind the tough trading conditions we’ve seen in the last year we’re growing rapidly. But where we’ve made real impact is within the industry itself. In terms of the fact that most people in ethical fashion industry see us as the number one site for style and new talent. We’ve showcased some fantastic new labels on fashion-conscience and I am always on the look out for more. We have attracted good press, and more than larger companies in the same arena as us. Good exposure is essential and we will always attract attention if we continue pushing boundaries.?

Traidremade2.jpg

Who are your favourite designers on the site? Which would you particularly like recommend?

Camilla Norrbeck sells her beautiful and timeless pieces exclusively on fashion-conscience. She’s a Swedish designer and uses almost entirely ecological or environmentally certified, natural fabrics

We will soon be stocking a little label called Betty Bridge. Born in Paris then studied in London, the designer sources vintage fabric to transform into gorgeous modern pieces. She brings practical, wearable and femininity to her clothes, mixing French chic with London flair.

Fin is a Norwegian label. Its very elegant, luxurios and sophisticated. I’m looking forward to receiving the AW collection. They use organic and environmentally friendly fabrics.

And vegan label Olsenhaus.

Olsenhausshoe.jpg

Are there any other sites or shops like yours that you would recommend or that have inspired you?

For pure professionalism and selling good fashion, net-a-porter is great. They’ve managed to expand the designer market and made it more accessible to the general public. Eco blog ‘style will save us‘ has won design awards and simply picks the best of eco, we’re often featured on there too which is obviously always good! BeingContent is an excellent eco beauty and wellbeing site. They have everything from skincare to haircare and men’s beauty too

The possibilities are endless.

See Fashion-Conscious for links to other ethical design initiatives including the designer Rani Jones whose collection is made entirely in London and Fin, a Norwegian company who describe themselves as 100% carbon neutral.

Categories ,ethical, ,fashion, ,Fashion Conscience, ,organic, ,oxfam, ,Prick your Finger, ,sustainable, ,traid, ,vegan

Similar Posts: