If you’re bored of what’s currently on offer when it comes to buying jeans, then look no further than the up and coming organic and ethical denim brand Monkee Genes. Devised in 2006 by the people behind Road Denim, Monkee Genes fill a hole in the market for affordable denim manufactured with a conscience and a real sense of identity.
Monkee Genes is the first jeans label to achieve the Soil Association organic standard and the Global Organic Textile Standard (GOTS). This guarantees not only that no chemicals or pesticides were used in the production of the raw materials, but also that at every stage of the supply chain standards are vetted. The ethos of the company is to manufacture with conscience and without sweatshop labour, ‘No Blood, No Sweat, No Tears.’
With an attractive and easy to navigate website Monkee Genes makes shopping online an enjoyable experience. Or if online shopping doesn’t do it for you, the brand is also available in large branches of Topshop, and will be stocked in River Island in the coming months, bringing ethical jeans to a high street near you.
The jeans start at around £40 and the most expensive are £50, so they certainly won’t break the bank. Styles range from super skinny to flared, with the current best seller being the Inky Blue Skinny jeans. The colour palette is wide ranging, including plum, charcoal, apple green, electric blue, olive and fuchsia. Also all of the jeans are unisex, which ensures interesting and fresh shapes. Also for sale are cute pork pie and taxi driver hats and individual embellished bags, purses and interchangeable waistband labels.
Often the connotations of eco friendly clothing are unfavourable to say the least, with words like ‘hemp’ and ‘sludgy colours’ rearing their ugly heads, but Monkee Genes flies in the face of these stereotypes and offers a fresh and vibrant range of innovatively cut jeans in exciting colours for people who want to shop responsibly.
- January Sales – Ethical Style
- London Fashion Week A/W 2011 Showroom Review: EcoLuxe
- Jean for Genes day and Fit for a Princess event
- Stuart Semple: Cult of Denim
- An ethical caffeine hit