Amelia’s Magazine | Holly Fulton: London Fashion Week S/S 2014 Catwalk Review

Holly Fulton S/S 2014 by Yelena Bryksenkova.

I visited the brand new tented showspace in the courtyard of Somerset House just once this season, for Holly Fulton. The new runway allows for just one turn on the catwalk, meaning that you have to drink in the view far faster than previously. Models stomped out at the base of one tent, turned down to strut across at a 90 degree angle, and then posed against a patterned wall on the last leg out. Against a far busier environment and inside a brighter space it was much harder to take evocative photos like those of seasons past, when strong stage lights ensured that models floated alluringly against a blackened backdrop.

Holly Fulton S/S 2014 by Elisa Mac.

But for Holly Fulton it was well worth getting to know the vagaries of the new tent. Her beautiful new collection perfectly showcased all the design foibles for which she has become so well known: deco inspired patterns, perspex decorative embellishments and her trademark sense of fun. Models wore 80s inspired side swept hair dos, accessorised with big flower stud earrings. Matching casual printed separates were interspersed with 70s inspired floaty shirt dresses, and flared chiffon skirts were worn high waisted with simple printed tees. Patterns mixed the geometric and the Oriental with ease – I particularly liked an on trend dusky pink and grey print featuring cranes. Silken lounge suits could be mistaken for fancy pyjamas but the heels and clutch bags suggested a more dressy intention. Embellishments included ribbon embroidery on a sweatshirt and an intriguing manipulation of textured cork that featured cut outs and appliqué. Alongside the experimentation this Spring/Summer collection was full of eminently wearable pieces, so it’s no wonder that Holly Fulton has managed to create such a hot brand in so little time. Feast your eyes on the photos below…

Holly Fulton Spring Summer 14 Illustration by Rosa and Carlotta Crepax, Illustrated Moodboard
Holly Fulton S/S 2014 by Rosa and Carlotta Crepax, Illustrated Moodboard.