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Holly Fulton: London Fashion Week A/W 2013 Catwalk Review

Epic high kitsch in red and black from Holly Fulton at Me London on Sunday 17th February.

Written by Jenny Robins

Holly Fulton - lfw a/w 2013 - amelias magazine - Isher Dhiman
Holly Fulton A/W 2013 by Isher Dhiman

The line of freezing cold fashionistas standing outside Me London early on Saturday morning clutched Holly Fulton tickets bearing a giant red cartoon heart, like an I Love NY heart. I was almost surprised not to see an I Love HF shirt in the collection this year as Holly Fulton has embraced high kitsch in a big way, albeit without losing any of her signature sophistication and art deco-esque patterns. The place was so packed I barely managed to see a snatch of side view, so was unable to get any good photos. My catwalk sketches and illustrations will have to do for this article, but do seek out the photographic proof of this collection’s brilliance.

holly fulton - lfw - aw13 - jenny robins - amelias magazine
Holly Fulton A/W 2013 by Jenny Robins.

In September it was roses and pin-ups, this season it’s hearts, tigers, polar bears, calligraphy swirls, shiny feathers and lipsticks. Lots of lipsticks. The A/W 2013 collection celebrated a fierce, fun femininity and it made a big impact that was backed up with a sea of detail. I loved it.

1 Holly Fulton by Isher Dhiman
Holly Fulton A/W 2013 by Isher Dhiman

Holly Fulton sees A/W 2013 mostly in black, white and red, with strong geometric shapes offset by more fluid touches – gauzy sleeves and a giant puffy white skirt featuring a pixelated black and white tiger (tigers seem to be everywhere this season). Even the room was drenched in red light, whilst details such as heart shaped earrings and hearts on the back of jackets gave the collection a distinctly Valentine’s vibe. The models emerged from a giant red circle that reminded me of a Japanese flag, and walked in black shoes down a red catwalk. Guess what colour their lipstick was?

holly fulton 2 - lfw - aw13 - jenny robins - amelias magazine
Holly Fulton A/W 2013 by Jenny Robins.

There were yards of graphic repeating prints that included cultural icons such as cassette tapes, safety pins and ring pull can tops. These throw-away commodities were paired with sumptuous fabrics and clean tailoring to create an intriguing mix. I can’t wait to see how this designer continues to develop.


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