Amelia’s Magazine | Osman: London Fashion Week S/S 2013 Catwalk Review


Osman S/S 2013 by Krister Selin

And so it was to Osman to ‘close’ my fashion week, as it were. It was getting late on the Tuesday and, frankly, I couldn’t be arsed to trek to Somerset House. I had a heap of work to do and the thought of going all that way to watch models walk in front of me twice for five minutes was almost too much to bear. In the end, I decided to go, obviously; I’m so glad I did.


Osman S/S 2013 by Antonia Parker

I had a rubbish seat but enjoyed watching people skid on Kuoni-sponsored A3 Osman lookbooks as I waited for the show to start. The catwalk had been adorned with a huge black rope, crossing above the bit where the models come out and trailing up both sides of the catwalk. Osman‘s got a bit of a reputation for putting on a good show and I liked the drama that this backdrop was already creating. There was a lot of fuss on the catwalk before proceedings began – Corinne Bailey Rae was one of many guests that had photographers in a flash bulb frenzy. But it was Osman‘s unique and vibrant colour palette and fashion-forward sense of shape that would really get the crowd going.


All photography by Matt Bramford

Incredible hues of pink and blue appeared before us. Osman Yousefzada always has a crafted ability to whet our appetites for the next summer while the current one is slipping away from us. Strong and dynamic shape was this season’s key theme – angular cuts were aplenty. Kimono shapes with a modern twist were teamed with high-waisted shorts, followed by tailored coats that curved to reveal more short shorts.


Osman S/S 2013 by Krister Selin

The collection progressed with embroidered love heart patterns. The same bold silhouettes were decorated with this beautiful design, having a slightly religious effect on certain dramatic overcoats. Brightly coloured hearts brought black garments to life while complimenting the blue and pink numbers.

More drama came later with Osman‘s unique forms: scooping necklines, wide sleeves, geometric patterns on tops, thick strips of fabric wrapped around models’ shoulders like shawls, sexily revealing only the collarbone.


Osman S/S 2013 by Antonia Parker

Less rigid looks followed with flowing skirts and fabric casually slung around models’ necks, but never without a hint of structure – tapered and cropped trousers defining many looks.

A few all black numbers heightened the drama towards the end – I particularly liked an all-in-one cape worn like a hood over skin-tight shiny trousers and a racy dress cut all the way up to the hip with bondage-like corsetry.

My favourite look was the penultimate outfit consisting of a white upper half with fabric draped all the way to the floor, following the model as she swaggered. It had all the qualities of Osman exuberance – femininity, drama and masses of sex appeal. I bet Osman fans new and old can’t bloody wait to get this stuff on come next year.

Categories ,Antonia Parker, ,BFC, ,Blue, ,Bondage, ,catwalk, ,colour, ,Corinne Bailey Rae, ,embroidery, ,hearts, ,Krister Selin, ,Kuoni, ,London Fashion Week, ,Matt Bramford, ,Osman Yousefzada, ,pink, ,review, ,S/S 2013, ,Somerset House, ,SS13, ,Tuesday, ,Womenswear

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Amelia’s Magazine | An Interview with Illustrator Tom Hughes

Tom Hughes

Tom Hughes, aka Hyoos, is an Illustrator and Designer whose favourite word is ‘blimp’. Studying Animation at Falmouth, he’s currently working on some great projects, including cover art for Music Producer KickRaux and Singer-Songwriter Elly Jupp. Having trademarked his alter ego Hyoos, he’s hoping to spend the next few years building up the brand. Tom has plans to start collecting watches and a love of outer space and Wales, he’s also about to take the first steps towards forging a career in illustration. With all things comic and creepy as part of his signature style, you can’t but help be drawn (geddit?!) into his scary and intriguing world.

Tom Hughes

Whether it’s a panda wearing a giraffe Kigu-style onesie (with a sprinkling of superhero), a dinosaur indiscreetly parping, or a grimacing planet earth, his drawings are always raw, grumpy and, most importantly, engrossing. I spoke to Tom about the first time he picked up a pencil (a Tuesday) and his plans for post-university life.

Tom Hughes

Can you tell me a little about yourself?
I am an aspiring Illustrator and Designer from Falmouth, Cornwall.

How would you describe your illustration style?
Quite creepy and realistic but with a touch of humour added in some places. I love a bit of wordplay.

Tom Hughes

What are your influences?
Anything different and unusual really, at the moment I love looking and finding animals that people forget exist and drawing them

What’s your dream career?
To be a full time Illustrator, maybe selling my designs on T-shirts…

Tom Hughes

How do you make your images?
I usually draw them freehand on paper with my trusty pencil and then scan them/take a photo of them to then put them on the computer to make them digital and add colour.

What’s the most valuable lesson you’ve learnt from uni?
It’s all over WAY to quickly. I did get some experience on freelancing which will hopefully help me in the future.

Tom Hughes

What do you have lined up for the future?
I am working on making my name HYOOS known around, and getting it an ‘internet presence’. Fingers crossed I get a lucky break someday.

What kind of projects have you contributed to in the past?
I have contributed in many different random projects, too many to mention. My favourites are ones where I get the creative juices flowing and design fun and quirky things!

Tom Hughes

What would win in a fight: a pencil or a computer mouse?
Pencil any day!! The mouse is a boring piece of technology that would probably just flip over and struggle to find its feet again..

Do you remember the first time you got your hands on a pencil?
I do, I think it was a Tuesday. I haven’t looked back since.

Tom Hughes

Favourite Illustrator?
Mr Keaton Henson.

Fill in the blank. You find illustration____________
EXCITING!

Tom Hughes

You can see more of Tom’s work on his portfolio site www.hyoos.co.uk

Categories ,Animaltion, ,comic, ,Cornwall, ,coverart, ,creepy, ,dark, ,Digital Art, ,Elly Jupp, ,Falmouth, ,Hyoos, ,illustration, ,illustrator, ,jessicasrcook, ,Keaton Heston, ,KickRaux, ,pencil, ,Technology, ,Tom Hughes, ,Tuesday

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