James Long S/S 2015 by Helen Marudas
I haven’t been to a James Long show for a few seasons now. I’m not sure why. It might be that they just didn’t want me there. That’s fine. This season was a different story, though, and I’m dead chuffed that I went along. We were greeted by handsome chaps in trademark James Long graphic tees serving rosé wine. Just as I swallowed mine in two gulps, a lady kindly notified me that I could, had I wanted to, take it to my seat, which was a little embarrassing.
All photography by Matt Bramford
Anyway, gone were the glued-down hair dos and quilted fabrics of last season to make way for a fresh, beachy, summertime approach. Models appeared one after the other with flowing, surfer locks and nonchalant expressions as if they had strode in from some hipster beach that you haven’t heard of.
James Long S/S 2015 by Helen Marudas
Overall, it was a complex, multi-faceted collection. The show invitation had a small piece of fabric stapled to it, which would be a detail that formed the basis of many of the looks. The first model wore a denim jacket with aforementioned fabric stripes attached with abandon, teamed with a long, mesh t-shirt dress and jeans to match the jacket.
Then came shorts with the same treatment; frayed at the leg with thick, elasticated waists – a homage to boxers, which was a key theme here. Graphic, stripy t-shirts and stripy socks were aplenty. The emphasis was on jazzed up sportswear, with more mesh, more waistbands, tapered joggers and James’ trademark wrap shorts jazzed up for next summer. The quilted experiments of last season moved into bubble-knit sweaters, tucked into shorts to provide a laid back look that James has perfected this time around.
Statement pieces come in the form of t-shirts and jumpers with a loose, scripted ‘JAMES‘ logo that I am left lusting after. Appearing in different colours, this new logo filled the front and back of garments and crept up sleeves.
A collaboration with LUNETTES KOLLEKTION saw models wear a variety of circular, mirrored sunglasses and quilted nylon bags completed the looks. This was without doubt one of my favourite collections this season and I can’t wait to see what happens next.
Categories ,catwalk, ,fashion, ,Helen Marudas, ,James Long, ,knitwear, ,LCM, ,LCMSS2015, ,london, ,London Collections Men, ,LUNETTES KOLLEKTION, ,Matt Bramford, ,menswear, ,Old Sorting Office, ,review, ,SS15, ,stripes
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