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Amelia’s Compendium of Fashion Illustration: Open Design Brief

My brand new open design brief is designed to champion the work of fashion illustrators. It runs until Sunday 18th July 2010, for production of a book due out at the end of this year. Read on for more info...

Written by Amelia Gregory

Bora Aksu A/W 2010 by Gemma Milly. See original post here.

***Please note that this brief is now closed: you can now order a copy of this book online by clicking here***

Well, what is ed it’s that time of year. I’m about to put together another book, more about which will hopefully hit the bookshops shortly before Christmas 2010. In the spirit of my last book, Amelia’s Anthology of Illustration, my new book will take a look at two things: inspired by some of the fantastic work that illustrators have been producing for the fashion section of Amelia’s Magazine online it will be a must-buy guide to the best up and coming fashion illustrators working today, and it will also, to a lesser degree, be a guide to the best new ethical fashion designers currently working in the UK WORLDWIDE.

So, read on to find out more about how you can be included in Amelia’s Compendium of Fashion Illustration:

I will be looking for a variety of styles of fashion illustration, but the final choice of who is included in the book will depend on a number of factors:

* Those illustrators who can demonstrably show that they are engaged with editorial fashion illustration. Priority will be shown to illustrators already contributing to Amelia’s Magazine online. If you aren’t already doing so then what are you waiting for? Get on twitter and start offering your services to myself @ameliagregory and to @MattBramf next time there is an open callout for illustrations.

* Those illustrators who can show that they have a good body of professional quality material. This does not mean that you have to be a professional (yet) so if you are still at college or only work on illustration in your spare time do not let this put you off. I will give your work the same chance as anyone else’s if you can demonstrate a good commitment to fashion illustration.

J Maskrey A/W 2010 by Bex Glover. See original post here.

The way that you can demonstrate commitment is by submitting the following things to the open brief:

1. Six illustrations that you have done for fashion editorial purposes over the past year. These should include work for Amelia’s Magazine online, and for other companies if possible. You can also submit work done for your own personal use. Choose the 6 pieces that best reflect your style and please label the artwork accordingly when you submit lo res versions for the initial decision making process. You can include one or two pieces that aren’t strictly fashion as long as they show a similar style: e.g. illustrations of a band or other people based illustrations.

2. Three illustrations (exclusively for this open brief) depicting clothing from recent collections from your choice of one ethical fashion designer. Below are listed some of the designers that we will be considering for inclusion in the book (not yet definitive, and subject to change, so do check back in for an update) And please do go and research your own ideas wherever you live. Feel free to be as creative as you like – these aren’t going to be used commercially! These should showcase your favourite style of working to the best possible advantage. Please note that you may be asked to do some more illustrations of another ethical designer if the one you have chosen has been covered by more than one illustrator that I want to feature.

3. An illustration of yourself. Which will accompany your pages should you be chosen, obviously.

4. Proof of your commitment to professionalism in the form of your online presence: this should include a website, blog, facebook and twitter feed or similar. I feel that it’s so important for illustrators to network themselves on the internet that I am only going to include in my book those who demonstrably engage with social media in a major way. If you still aren’t doing so, well, you’ve got time! Quick, set up your online presence and get going for a few months before you send me your submission. It’s likely that I won’t be featuring anyone who isn’t following me on twitter.

5. A written piece describing how you work, why you chose the ethical designer you did and anything else you think is relevant to your pitch. This doesn’t need to be an example of perfect journalism, but I want to know that you have something interesting to say about your profession because I will be interviewing the chosen finalists. You should include a biography of current and future plans, the ways in which you engage with social networking and reasons for why I should include you in the book.

Pam-Hogg-white-dress-Lfw2010-Etiene Del Monte
Pam Hogg A/W 2010 by Etiene Del Monte. See original blog post here.

Other key things you need to know are:

You should always work to a large scale. The book will be the same proportions as my previous books, so it’s always a good idea to keep in your head the scale and proportions of my pages when working on new pieces for submission. I will run a mixture of double pages, single pages and pages with multiple images. For your main pieces please keep page dimensions in mind. A single page is 20cm x 24.5cm. Always work to 300 dpi at a large scale to ensure the best print quality.

The closing date for submissions is midnight on Sunday 18th July. Please send all submissions as lo res images at 72 dpi attached to an email titled SUBMISSION FOR AMELIA’S COMPENDIUM OF FASHION ILLUSTRATION as you really don’t want to risk me losing it in the flood of emails I receive daily.

You should also expect there to be a short list process for applicants who I am finding it hard to choose between. This may involve a second series of questions to answer, and you may have to produce a more specific piece of commissioned work to show you can respond to art direction well. It is more than likely that I will ask the chosen illustrators to produce more work for the book so that all the ethical designers I wish to feature are covered.

If you have found a new ethical designer that I don’t know about but are unsure as to whether they would be right for my book, then please do send me an email with a link to their website using this link, and do make sure that you join the accompanying facebook event so that you can keep up with my latest news, and because you’re down with social networking, right? I will be checking who joined the group when it comes to decision time… so don’t say I didn’t tell you.

Amelia’s Compendium of Fashion Illustration will be distributed internationally and available in all the best art bookshops. It’s the most fantastic way for you to get your work seen. So, what are you waiting for? I can’t wait to see what amazing creations you come up with….

Fashion Designers:
Ada Zanditon
Beautiful Soul
Christopher Raeburn
Tara Starlet
Ivana Basilotta
Henrietta Ludgate
Lu Flux
The North Circular
Julia Smith
People Tree designer collaborations
Wilfried Pletzinger
Tijana and Mila Popovic
Izzy Lane
Junky Styling
By Stamo
From Somewhere
Max Jenny
Joy French
Wildlife Works
Viridis Luxe
Trash Couture
Prancing Leopard
Andrea Crews
Dem Collective
Righteous Fashion
Reflective Circle
Johanna Hofring
Anja Hynynen
Pia Anjou
Camilla Norrback

Jewellery (good for beauty/fashion illustration)
Fifi Bijoux
Ingle & Rhode designer collaborations
Cred designer collaborations
Joanna Cave

A good place to look for interesting new fashion designers is within the pages of this ‘ere Amelia’s Magazine, funnily enough. Remember, the chances of you appearing in this book are slim if you have never contributed to Amelia’s Magazine. That’s easy to remedy though – you’ve got nearly two months and we need illustrations all the time.
Start reading my Alternative Fashion Week series here.
For good examples of how we have used fashion illustration in Amelia’s Magazine already and to find other new designers start reading recent London Fashion Week blogs here.


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38 Responses to “Amelia’s Compendium of Fashion Illustration: Open Design Brief”

  1. Gemma Milly says:

    this is so exciting Amelia! What a great way to showcase new illustration talent as well as all the fab ethical designers out there. Can’t wait to get involved!

  2. Way to go Amelia:) Ethics and illustrations – it’s the future!
    David Downton on drawing fashion models: “I can never decide if they look like a drawing of if they are how a drawing out to look”
    A great way to look at life:)

  3. Bee says:

    Ohh so excited about this – loved the last book! Won’t be entering as I don’t possess even the tiniest smidge of artistic talent but I can’t wait to see this book (Xmas List 2010…ahem…)

  4. Emma says:

    very excited xx

  5. Amelia says:

    Hi Bee, that’s so good to hear! I’m very glad to hear there’s an audience (of one at least) for the book already… Amelia x

  6. Amelia says:

    Hey Etiene, can’t wait to see more of what you produce! I’m sure you’re gonna be featured, A x

  7. daisy says:

    with the new british designers do people like mark fast and emma cook count cos i dont want to submit work you think isnt quite up to new british designers or do you want more up and coming things for now?

  8. Amelia says:

    Hi Daisy, your grammar is terrible! Mark Fast and Emma Cook would be fine. PS I hate bad grammar, so please write nicely on your submission. Thanks x

  9. Oooooooooo I am very excited about this!
    I need to get my thinking hat on :)
    If you need any submissions for your website then let me know! x

  10. Amelia says:

    hi Emilie, glad you’re excited – as stated in the blog above, if you want to contribute to Amelia’s magazine online then get following us on twitter and volunteer yourself! A x

  11. Ladiga says:

    Would like to try:)

  12. daisy says:

    i’ll get help with the grammar, its where my dyslexia lets me down hah.

  13. Jo Cheung says:

    I’ll be doing this brief Amelia!! :) xx

  14. Ali J says:

    What a great opportunity!

    Would love to do some illustrations for Amelia’s Magazine, but don’t have twitter. If you had another way of putting the call out (ie, your blog) I’d love to know about it.

  15. Amelia says:

    hi Ali, it’s easy enough to get on twitter! so get twittering… there’s no excuse for not being on twitter I’m afraid.

  16. Francis says:

    Hi Amelia, just been reading through your site, and everything looks really slick and brilliant. This brief looks really kick-ass too.

    Just one question, do you have a clue what you are talking about?

    cheers. xx

  17. Amelia says:

    er, and the weirdest comment of the week goes to…. Mr Cocker! I doubt that anyone is forcing you to read my blog Frank, so if you do decide that I don’t have a clue (and of course that judgement is entirely up to you) then please do feel free to step away from the website.
    all the best, A x

  18. Alli Coate says:

    Agreed, Amelia! There’s no need for comments like that; if you’re not a fan just move along. There’s plenty of love and creativity here, no need to stir up trouble.

  19. Dan Heffer says:

    its one thing to be positive and another to insult, it’s the worst thing to do and very immature! so in future francis, if you see this, please refrain from commenting any negativity, it it isnt needed, and doing it publically doesnt help either!

    you dont have to read the blog as stated above if you feel that Amelia doesnt have a clue what she is doing.

    it’s a real shame to see people who can’t just act in a decent manner.

    i hope their attitude changes!

  20. Amelia says:

    haha, thanks for the loving Dan and Alli! appreciated x

  21. Abi says:

    That’s a strange comment Francis; it’s so out of context with the first sentence and doesn’t really make much sense.

    If the comment was intended as a critique of this site, then it was made very poorly as it doesn’t directly refer to anything in particular.

  22. Amelia says:

    ta muchly Abi! x

  23. Faye West says:

    Anybody able to post the full email address for when it comes to submitting artwork? the email links don’t want to play with my pc! :( xxx

  24. Amelia says:

    tweet me and I’ll send it – can’t give the spam bots anymore fodder. it’s pretty obvious though.

  25. Abby says:

    Hello. Does it have to be submitted before Friday or by the end of Friday?

    This is such a great brief! A fantastic way to showcase all this talent!

  26. Amelia says:

    hi Abby, yes midnight on Friday is the official end time: except that now I am going to be at Latitude from Thursday evening til Sunday evening, so anything that gets to me over the weekend will be okay too. So, midnight Sunday x

  27. Doadie says:

    HI there,
    have I completely missed the plane with this? Its sounds super exciting and I’d love to send you some work.

  28. Question: Do you have a preferred resolution/pixel size for the image submissions? and/or would you accept a multiple-page PDF file under 2 MB?

    …very excited to submit! x, Andrea

  29. Amelia says:

    Hi Andrea – all the information should be in the blog above, A x

  30. Joana says:

    This book is such a good idea. For the illustrators and the designers as well. Am I too late to participate?

  31. Amelia says:

    Erm, yes. Unless I extend the deadline. Which I will twitter. But in the meantime do offer your services to Amelia’s Magazine online as stated as I won’t be considering those who haven’t already done so…

  32. Liam says:

    I am so very sad I missed out on this. Would have been so much fun to take part.


  33. Liam says:

    I am so very sad I missed out on this. Would have been so much fun to take part.

    Will have to keep an eye out for new open briefs :)

  34. Cris says:

    Great opportunity, but I missed it!
    hope to share my artworks to you soon, Amelia. You’re mag fill my heart poethically!

  35. [...] celebrate a few exciting recent events – 300 followers on Twitter, a lovely spread in Amelia’s Anthology of Fashion Illustration – and the launch of my Etsy storeI have decided to launch a giveaway! Because it pleases me, [...]

  36. [...] also had the pleasure of meeting Amelia via skype for a quick interview for the forthcoming Compendium of Fashion. The book will feature some of my work, including illustrations of Henrietta Ludgate’s recent [...]

  37. Mac says:

    So, are you paying any of these talented people or are they all just being exploited for your own back pocket?

  38. Amelia says:

    Hi Laura, no I don’t pay anyone – to be clear, this book and my magazine do not make a profit, let alone cover the costs of making them. Self publishing is incredibly risky and expensive to do. Not to mention hard work. I do it because I enjoy supporting young up and coming talent (to the detriment of my own earnings) and this book (and my print magazines, website and previous book) is a showcase from which many many illustrators at the start of their career have gained work and agents – it’s not normal to pay people to showcase their work. Perhaps you will take a look at the hard copy of the book next time you are in a shop? I hope you like what you see x

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