Amelia’s Magazine | London Fashion Week A/W 2010: Menswear Preview


Dig out your sartorial best, gents – it’s that time of year again!

The British Fashion Council dedicates it’s last day of the schedule to showcase our lovely city’s finest and most fabulous menswear designers. Yep, Menswear Day takes places on Wednesday 24 February. Here’s Amelia’s Magazine’s top tips for this season…

Carolyn Massey
Massey dazzled us with her gentleman-cum-millitary collection for SS 2010, seeking inspiration from a fishing village at threat from a nuclear power station.


English satorilism, lightweight, loose trenches and industrial fabrics made for a sharp, sophisticated collection, and we’re wide-eyed to see how Massey translates her signature style for Autumn/Winter.

Lou Dalton
It’s a testament to Lou’s rising popularity that she managed to pack about a million people into the Portico Rooms of Somerset House for her SS 2010 showcase last September. Okay, I exaggarate, but this was one hot over-subscribed ticket that Amelia’s Magazine was lucky to get there hands on.


Her nautical-themed collection, with chunky knits, gold tricornes and tailored chambray shirts, had a gaggle of journos clacking and whooping with delight. Dalton’s AW1011 show will no doubt deliver again.

Tim Soar
Sports-lux and tiptop tailoring were on the menu last season, when Tim Soar launched both his flagship concession in London’s Selfridges and his first on-schedule catwalk show.


His love of graphic prints and aesthetic fabrics makes for statement dressing for the fashion-forward man, through effortless and unfinished tailoring combined with graphic prints. I covet these black high-gloss shorts, and I’d love to get my hand on a pair of Soar sling-backs.

I write this as my Jsen Wintle pea-coat (cough, cough – Jsen Wintle for M&S, I’m ashamed to admit) hugs the back of my rather uncomfortable office chair. I love it. I was surprised to see this collaboration; in the past the line-up of M&S ‘designers’ hasn’t been anything to shout about.


Wintle is one of the rising stars on the menswear circuit, and his SS 2010 collection dazzled, with gradient suits and muted, pastel colours. He counts David Walliams, Joely Richardson and JeffHack as friends/fans, and if he’s good enough for them, he’s good enough for us.

Elliot J Frieze
Welsh born Elliot J Frieze is the one to watch this season. Little is known about what Frieze’s debut solo collection might hold, but if his work on collaborative label Qasimi was anything to go by, we’re in for a treat. Qasimi fused couture techniques with wearable dresses for womenswear.


Frieze’s solo collection promises a’ sophisticated, modern collection of classic and hybrid tailored cuts’ for the fashion-concious gentleman. Inspired by British heritage, this is one collection we can’t wait to see.

Categories ,A/W 2010, ,Carolyn Massey, ,Elliot J Frieze, ,London Fashion Week, ,Lou Dalton, ,Tim Soar, ,Wintle

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