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Top 25 Art Blog - Creative Tourist

Zeynep Tosun: London Fashion Week S/S 2014 Preview Interview

Zeynep Tosun shows with Fashion Scout this London Fashion Week: here's a sneak peak of what to expect from S/S 2014, beautifully illustrated by Laura Hickman.

Written by Amelia Gregory

Zeynep Tosun S/S 2014 preview by Laura Hickman
Zeynep Tosun S/S 2014 preview by Laura Hickman.

Last season I was blown away by the discovery of Zeynep Tosun, an ambitious Turkish designer with a penchant for beautiful embellishment. This season Zeynep Tosun takes inspiration from the androgyny and sexual freedom of the 1920s for her Hidden collection. Yesterday I caught up with her in the studio to get a sneak peak of what to expect – beautifully illustrated by Laura Hickman.

Zeynep Tosun S/S 2014 preview by Laura Hickman
Zeynep Tosun S/S 2014 preview by Laura Hickman.

I loved your show last season, how did you construct such elaborate pieces, and who does all the handiwork such as embroidery for you?
I have my own atelier in Istanbul which allows me to experiment with intricate and innovative haute couture techniques. All my embroidery is done in-house.

You have had your own brand since 2008, what has been the journey so far?
It’s been a rollercoaster ride…

What did you learn working with the likes of Alberta Ferretti and Dice Kayak?
Working at Ferretti was my first experience after graduating from Istituto di Maragoni in Milan, so it shaped my character and allowed me to hone my skills to haute couture.

This season you’ve been inspired by the 1920s – how have you translated this time period into a modern collection?
The collection denotes concealed sexuality and merges androgynous shapes with allusive femininity.

What kind of materials have you worked with for the new collection?
Luxe stone-washed silk and silk chiffon, S/S 2014 plays on transparency in a muted palette of white, smoke, navy and candy pink.

How easy was it to set up a flagship store in Istanbul and who are your customers?
My success in Istanbul led to the opening of my flagship store in Akmerkez, and the demand from my private clients mean it has grown every season. My next goal is to open stores in London and New York.

What is it like to work in Turkey in the fashion industry: what are the perks and the challenges?
I am well established as a designer in Turkey so I have much support. London is the platform to build the label internationally.

Zeynep Tosun shows on the catwalk at Freemasons’ Hall with Fashion Scout on Saturday 14th September.

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