Posts Tagged ‘H&M’
We take a look at H&M's new The Garden Collection, which makes use of recycled fabrics, to see if it's really worth the hype... turns out, it is!
Written by Stephanie Ellis
Hello mother nature, H&M calling....
Answering to the needs of so many already environmentally conscious shoppers, and those of mother nature, H&M are making their attempt to join the eco-friendly race and making sure we all know about it. A multitude of high street brands have approached the environmentally-friendly route but some with little success. What the average High Street consumer normally gets are increased prices, due to the new fabrics the brand has to source, and the design lacking in quality and variety compared with it's non eco-friendly competitors. Sometimes the obstacle of incorporating unharmful dyeing techniques isn't always cost effective enough.
Luckily none of this is evident in H&M's new The Garden Collection available from the 25th March 2010. Exhilarating Summer brights boost the collection with everything you could want from a high street Spring/Summer collection. This is an exciting step for one of the most predominate and successful brands on our High Streets, and those around the world. For H&M the beginning of eco-friendly clothing didn't start here – they've been using organic cotton… read more