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Posts Tagged ‘Styleshake’

Future Human Lectures: Fashion’s Microchic Shake-Up

Bad Idea Magazine hosts the latest in their series of 'Future Human' lectures, debating on the influence of the internet on global and British fashion...

Written by Ester Kneen



The latest in a series of events from Bad Idea Magazine, 'Future Human' explores a new topic each month and hosts an evening of discussion and debate at The Book Club in Shoreditch.

This month's topic 'Fashion's Microchic Shake-Up' pondered on the impact of the internet on the global fashion market we see today. Prior to the invention of the internet, origins of fashion trends could be pinpointed to say, a specific youth culture, a political movement, or a new music trend. Times have changed; the way we see fashion has changed. The serge of information made accessible to us via the internet has created a new breed of consumer, a fashionista in his or her own right. Hello Microchic. 

The term Microchic is used to describe fashion today – fashion derived from a variety of new, and inspirational sources. A style influenced by social networking sites, trend blogs and small cult labels adopted by highstreet clothing lines. A Microchic consumer knows about fashion and demands individuality, quality, innovation and fashion-forward appeal. 
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