Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration Launch Party: The Movie

Cooperative Designs 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, viagra buy got turned away, buy ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, and were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear by it’s very nature being supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here.

I totally missed out the East 17 reference…
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, mind got turned away, ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, and were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear by it’s very nature being supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

Cooperative Designs 2011. Photography by Amelia Gregory
Plywood jewellery by Corrie Williamson for Cooperative Designs 2011. Photography by Amelia Gregory.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here. You can see more of Natsuki Otani’s work in Amelia’s Compendium of Fashion Illustration.
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, drug got turned away, order ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, and were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear by it’s very nature being supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

Cooperative Designs 2011. Photography by Amelia Gregory
Plywood jewellery by Corrie Williamson for Cooperative Designs 2011. Photography by Amelia Gregory.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here. You can see more of Natsuki Otani’s work in Amelia’s Compendium of Fashion Illustration.
Cooperative Designs A/W 2011 by Natsuki Otani
Cooperative Designs A/W 2011 by Natsuki Otani.

Last season I was incredibly gutted to miss the Cooperative Designs presentation – such were the glowing reports on our website. But in my enthusiasm I actually turned up too early this time, ailment got turned away, ate a Pret sandwich… and then missed most of what turned out to actually be a catwalk show on repeat.


Cooperative Designs A/W 2011. Photography by Tim Adey.

Descending some stairs we were asked to sit in a darkened vault but my photographer’s sixth sense directed me instead to stand in a separate photographers box, where the models paused for a few seconds in somewhat brighter conditions.

Cooperative Designs A/W 2011 by Jane Young
Cooperative Designs A/W 2011 by Jane Young.

This was a collection inspired by 90s rave culture, Drum n Bass and the contemplative industrial photography of Thomas Struth, which meant that the oversized silhouette of Cooperative Designs came in industrial tones of grey and beige stripes combined with fluoro highlights in tie detailing, visors and threaded hair accessories.

Cooperative Designs A/W 2011. Photography by Tim Adey.
Cooperative Designs A/W 2011. Photography by Tim Adey.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

There was lots of asymmetrical patterning, floppy hooded jumpers, boxy baggy tops and knit dresses tiered with baggy pouches. Lacy see through knitwear recalled the combat trouser shapes so beloved of 90s dancers. Hats by Noel Stewart were tall and floppy like a gnome’s or featured ear flaps and visors – questionable styles that were somehow rendered infinitely desirable. A wide knitted skirt was particularly cute, as were the little boots by Flip Flop, customised by Cooperative Designs with extravagant orange soles.

Cooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia GregoryCooperative Designs A/W 2011. Photography by Amelia Gregory
Cooperative Designs A/W 2011. Photography by Amelia Gregory.

Of any designers that I love I can actually imagine myself wearing Cooperative Designs. Their clever knitwear is by it’s very nature supremely flattering to the shape of a real women. Thankfully, they make a point of picking their models to reflect their customer.

Cooperative Designs 2011. Photography by Amelia Gregory
Plywood jewellery by Corrie Williamson for Cooperative Designs 2011. Photography by Amelia Gregory.

On my way out I was given a brilliant press release: informative, well written and protected in a cardboard envelope that even I would struggle to lose. Best of all, it came with my very own piece of painted plywood jewellery by Corrie Williamson, as featured in the collection. More designers could learn from such professionalism on the press release frontier.

You can read Naomi Law’s excellent review here and you can see more of Natsuki Otani’s work in Amelia’s Compendium of Fashion Illustration.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, rx as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, troche cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

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I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

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What else are you working on at the moment?
I’m thinking about the possibility of expanding upon Edgeland, a short documentary I made with Xavier Zapata in 2009. Edgeland consists of a series of interviews with Hackney residents who have been displaced by the Olympic development site in Stratford. Apart from that I have an idea for a new short film…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.

Categories ,123 Bethnal Green Road, ,6 Day Riot, ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Ben Toms, ,Bunker Cafe, ,Craig Lawrence, ,Direct Action, ,Edgelands, ,Edun, ,goldsmiths, ,Grow Heathrow, ,hackney, ,Harriet Vine, ,Just Do It, ,JW Anderson, ,launch party, ,Lily Vanilli, ,Liz Johnson-Artur, ,Matt Bramford, ,Naomi Law, ,Olympics, ,Sally Mumby-Croft, ,Scout Hut, ,Stratford, ,Susie Bubble, ,Tatty Devine, ,Xavier Zapata

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