Amelia’s Magazine | Supermarket Sarah at Selfridges

Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has put together a stunning movie reminder of the launch party for ACOFI. With music provided by the wondrous 6 Day Riot, find capsule I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, buy as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, check cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 Bethnal Green heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…


Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has put together a stunning movie reminder of the launch party for ACOFI. With music provided by the wondrous 6 Day Riot, treatment I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, about it as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, pills cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 Bethnal Green heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…


Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has together this stunning movie reminder of the launch party for ACOFI, doctor with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, link as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, information pills cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

Amelia’s Magazine hearts Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has together this stunning movie reminder of the launch party for ACOFI, order with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, cialis 40mg as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI, sildenafil with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, buy as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, seek as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, case cakes by Lily Vanilli, health sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, approved as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.

Gabby Young at Selfridges, no rx illustrated by Sam Parr

The ‘Supermarket Sarah’ pop-up shop opened last month in Selfridges stationery department, here I attended Friday’s opening night to check it out. Press, visit web designers and shoppers celebrated the opening with Campari cocktails whilst enjoying an energetic acoustic set from Gabby Young.

Back in December 2009 I visited Poke Design Studios at The Biscuit Factory for Supermarket Sarah’s Christmas Extravaganza, on behalf of Amelia’s. A year on and Sarah has had wide press coverage, and has celebrity followers such as; Lily Allen, Lindsay Lohan, Tinie Tempah and La Roux. ‘Supermarket’ Sarah Bagner seems, however, unphased by all the attention and continues to do what she does best; sourcing an eclectic mix of quirky vintage finds and indie crafts, and displaying her discoveries in an inspiring and creative way. Starting out in her home in Portobello, Sarah would beautifully arrange her own walls with items to buy and serve customers tea and cakes. The launch of her website expanded her work outside of her living room and has allowed her to exhibit in a variety of locations. Using the website, customers can browse through the items displayed on real walls as part of styled stories.


Illustration by Madi Illustrates

The retro-inspired Selfridges store layout holds shelves of vintage china trinkets, playful plastic jewellery and quirky gifts and accessories, all organized into the walls four sections; Super Stuff, New Designers, Vintage and Gallery where Sarah presents a designer she admires. Currently the Gallery space presents the work of Eley Kishimoto. The collection of printed accessories include; iPhone covers, textiles, limited edition screen printed books, and even a skateboard.

Sarah’s hand-picked selection of designers are given the opportunity to have items displayed in the Supermarket-style ‘gallery’. Carefully thought out curation and styling mean each piece compliments each other, contributing to the personal nature of the ‘Supermarket Sarah’ shopping experience. It was great to see the interactivity at play between customer and product; this interactivity is also achieved on the Supermarket Sarah online platform.


Illustration by Danni Bradford

My favourite pieces included; cross stitch badges from Ma Magasin, Mell Elliot’s Lady Gaga paper doll and Strawberry Creme Nouveau‘s rubber moulded biscuit brooches. John Booth’s eccentric bag charms, Nick White fake tattoos, Katy Leigh‘s painted egg cups, and YCN‘s ‘Light up your mood’ light switch stickers, all also deserve a mention. And other great designers involved include Tatty Devine, Patternity, Donna Wilson, Lynn Hatzius, Swedish Blonde Design and Rina Donnersmarck.


All photographs by Ester Kneen

Bringing a sense of Portobello Market to London’s central shopping location. ‘Supermarket Sarah’ at Selfridges gives tourists a sense of what the London vintage and craft scene is all about. Congratulations to all involved!

Categories ,Campari, ,Danni Bradford, ,Donna Wilson, ,Eley Kishimoto, ,Fake Tattoos, ,gabby young, ,John booth, ,Katy Leigh, ,Lady Gaga, ,Lynn Hatzius, ,Ma Magasin, ,Madi Illustrates, ,Mel Elliot, ,Nick White, ,Patternity, ,Portobello, ,Rina Donnersmarck, ,Sam Parr, ,Sarah Bagner, ,Selfridges, ,shopping, ,Strawberry Creme Nouveau, ,Supermarket Sarah, ,Swedish Blonde Design, ,Tatty Devine, ,vintage, ,YCN

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Amelia’s Magazine | Mercedes-Benz Kiev Fashion Days at Fashion Scout: London Fashion Week A/W 2013 Catwalk Review

anna october - lfw - aw13 - jenny robins - amelias magazine

For this catwalk show I found myself sat one person apart from the infamous London Fashion Week performance artist Pandemonia. I’m not very good at spotting fashion celebrities (I can to my shame point out someone from Made in Chelsea, even if I cannot name them) but she does rather stand out from the crowd (literally, complete with blow up wig she’s immensely tall). I was playing it cool so I didn’t ask for a picture; as if it’s completely normal to sit next to a giant inflatable Barbie doll. An illusion I have now shattered by going on about it here. The four designers, along with another three contributing to a showcase Campari reception the next day, were over from the Ukraine, part of a growing trend for international designers to show their wares at London Fashion Week.

Kiev fashion days Anna Kolomoets AW 2013-0000
Kiev fashion days Anna Kolomoets AW 2013-0009
Kiev fashion days Anna Kolomoets AW 2013-0005
The first designer up was Anna Kolomoets (above), with a kitsch collection featuring plenty of shiny, glossy and fluffy textures. I quite enjoyed the playfulness of it, especially the love heart fake fur mini skirt and the curved flaps on a dress that resembled giant petals. The music cut out suddenly during the catwalk and no attempt was made to carry on, so everyone sat in stunned silence before we skipped straight on to the next designer.

Kiev fashion days Yasya Minochkina AW 2013-0003
Kiev fashion days Yasya Minochkina AW 2013-0005
Kiev fashion days Yasya Minochkina AW 2013-0009
Kiev fashion days Yasya Minochkina AW 2013-0012
Yasya Minochkina started out on a much more utilitarian vibe, with sculpted checks in muted colours and peasant-ish flared ra-ra skirts. There was only a hint of colour in shiny shoes until the arrival of a bizarre electric blue and maroon velvet dress. With zip pockets. Really. I liked the final black dress, with a show stopping ankle flare that made great shapes as it flowed down the catwalk. Thankfully not actually show stopping this time.

paskal - lfw - aw13 - jenny robins - amelias magazine
Kiev fashion days Paskal AW 2013-0007
Kiev fashion days Paskal AW 2013-0019
Kiev fashion days Paskal AW 2013-0009
Kiev fashion days Paskal AW 2013-0018
Ooh look, there’s me on the right – and Pandemonia on the left.

With Iulila Paskal we were back on slightly more familiar territory, with the use of laser cut metallic leather of the kind that has been popular in recent seasons. I liked the combination of sharp tailoring and cut out designs in geometric and organic shapes. The models wore padded headbands in matching shimmery colours, giving them a bit of a Statue of Liberty look. This was matched with the slightly wispy bed-head hair that was the rule for the whole show.

Kiev fashion days Anna October AW 2013-0024
Kiev fashion days Anna October AW 2013-0029
Kiev fashion days Anna October AW 2013-0004
Kiev fashion days Anna October AW 2013-0018
Kiev fashion days Anna October AW 2013-0010
Anna October was the real star of the show though, featured in the Fashion Scout exhibition and highlighted in various publications over the weekend. You can see why too: the full skirted dresses constructed from tinsel-y slimline chevron patterns were especially memorable, and the use of silver a genuine marriage of classic and futuristic references that worked. The combination of ‘tradition’ and ‘modern tailoring’ is an overstated fashion cliché, but I think some of these pieces walked that line elegantly. I wasn’t entirely sure about the oversized jumper of layered glitter, but I guess you can’t please everyone all of the time.

Categories ,Anna Kolomoets, ,anna october, ,Barbie, ,Campari, ,David Bowie, ,fashion, ,Fashion Scout, ,Freemasons’ Hall, ,Iulila Paskal, ,Kiev, ,mercedes-benz, ,paskal, ,Statue of Liberty, ,Ukraine, ,yasya minochkina

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