Posts Tagged ‘Stella McCartney’
Apartment C – ‘A fashion retailer that just happens to sell lingerie’
G&Ts with a side of scandal… a sneak peek into the world of 'Vogue's favourite lingerie boutique'…
Written by Kate Ingram
Illustration by Joana Faria
At the top of Marylebone High Street lurks a lingerie shop with attitude. Surrounded by fashion-favourite names and organic cafés, it’s both niche-market neighbour and rebellious relative. Meet Apartment C, 'a fashion retailer that just happens to sell lingerie'. And a lot more besides.
Invited to join Apartment C’s owner Kenya Cretegny for a teacup of G&T, I arrive feeling excited, curious and thrilled to escape London’s relentless chills. While my eyes dart around the dramatic window-display, the door opens and I’m cocooned by an intense warmth that’s almost hypnotic. Falling further under Apartment C’s ‘spell’, I recline on a cherry-coloured chaise longue while Kenya explains her design-inspiration: “the home of Serge Gainsbourg” meets “the apartment of Coco Chanel at the Ritz”.
