Amelia’s Magazine | The 2013 FAD Awards: London Fashion Week Catwalk Review


Stephanie Kitchen by Warren Clarke

The Fashion Awareness Direct (FAD) Awards are always an end-of-fashion-week treat. After five days of the freshest fashion talent dominating the catwalks at the Fashion Scout venue, FAD looks even further into the future at the best of the country’s undergraduate talent, based each season around a different theme.


Louis Anderson-Bythell – all photography by Matt Bramford

There could be no better a theme in this age of global change and austerity than ‘Future Optimism‘, which was the brief for this year’s students. Over 100 undergraduates submitted work for the competition, with fifteen entries showcased at this climatic event.


Anna Kim by Gabriel Ayala

Here’s a quick photographic rundown of the fifteen entries:

MATTHEW O’BRIEN

LUCINDA ROBERTS

STEPHANOS KONSTANTIOU


Stephanos Konstantiou by Laura Hickman

ROBERT MILLS

STEPHANIE KITCHEN

JOSEPH HORTON

CHELSEY CROSSLAND

LOUIS ANDERSON-BYTHELL

AYSHA SIMPSON

NNEKA OKORIE

KIMBERLEY PHILLIPS

LAURA CHITTENDEN

ANNA KIM

ESTELA NEVINSKAITE

MORWENNA DARWELL

And so on to the winners. It must have been a tough job for Hilary Alexander, Fashion Scout’s Martyn Roberts, Topshops’ Geraldine O’Brien, FAD’s Claire Muldoon and our pal Milly Jackson (who won the 2011 Award) to choose a winner.


Sitting at the end of the catwalk is fantastic for shots of models but not so fantastic if the awards action takes place at the opposite end.

One of my personal favourites, Nneka Okorie‘s glorious menswear, took one of the runner up prizes. Her slick trench-coats with digital printing techniques brought both expert tailoring and vivid colours to the catwalk and I loved the discrete details of city skylights on a backpack and trouser hems.

Stephanos Konstantiou took the other runner up prize with his futuristic neoprene collection with rigid cutaway details. His laser-cut houndstooth pattern was completely original, and I enjoyed the sharp silhouettes that his collection projected. Nneka and Stephanos both take home five hundred quid and an industry placement. Well done, pals!

The winner, described by Hilary Alexander as ‘unanimous’ and ‘one to watch’ for the coming seasons, was, deservedly, Stephanie Kitchen. A final year student at Bath Spa University (always a good show at Graduate Fashion Week), Stephanie’s innovative cycle wear earned cheers when it first appeared at the beginning of the show and rapturous applause when it was announced Stephanie had won. This collection brought together wearability, sustainability, style and functionality all in one. The cycle sunglasses were a hit, too.

Stephanie wins £1000 and an industry placement and her designs were also shown at London Fashion Weekend. I don’t think this will be the last time we see Stephanie on the London fashion catwalks.


Winner Stephanie Kitchen by Milly Jackson for FAD

Categories ,2013, ,Anna Kim, ,Awards, ,Aysha Simpson, ,BA, ,catwalk, ,Chelsey Crossland, ,Estela Nevinskaite, ,FAD, ,Fashion Scout, ,Freemasons’ Hall, ,Gabriel Ayala, ,Hilary Alexander, ,Joseph Horton, ,Kimberley Phillips, ,Laura Chittenden, ,Laura Hickman, ,London Fashion Week, ,Louis Anderson-Bythell, ,Lucinda Roberts, ,Matt Bramford, ,Matthew O’Brien, ,menswear, ,Milly Jackson, ,Morwenna Darwell, ,Nneka Okorie, ,review, ,Robert Mills, ,Stephanie Kitchen, ,Stephanos Konstantinou, ,students, ,sustainability, ,undergraduate, ,Warren Clarke, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: FAD Awards


Sabine Bindere by Maria Papadimitriou aka Slowly the Eggs

Last week, salve the best young design talents in the UK topped off London Fashion Week at the Fashion Awareness Direct awards, shop held at Freemason’s Hall. Packed full of family and friends, the atmosphere (as well as being stifling hot – sort it out!) was as relaxed as it was enjoyable – an emotional end to the long journey that the 25 finalists had been on, there were tears!


Gemma Halliwell: winner of Commercial Awareness category

For a bit more background information, read the reviews from Amelia and Matt that they wrote after the 2010 awards last year, with both commenting on the heartwarming nature of the show. Less fraught with the usual Fashion Week pushing and shoving, the FAD show is really about the emerging talents of the upcoming design generation. Just like Matt, I was almost reduced into a blubbering mess by the sheer skills and inspiration of all who were taking part – I defy anyone to go to this show and not feel a bit weepy!

I should explain: basically FAD is a charitable endeavour that aims to give young people the confidence to succeed in fashion – if the enthusiasm and energy of last years winner Karmen Marie Parker is anything to go by, they have definitely suceeded. Over a series of intensive workshops held by the University of East London for 16-19 year old budding designers, the 25 showcasing on the catwalk on the evening were selected from an initial 100 entrants. Out of this final 25, the judges select and agree on an overall winner and several runner ups.

Without further ado…to the winners! 17 year old Sabine Bindere, from Barking and Dagenham College was awarded the top prize of a placement at George at Asda. Her design was one of my clear favourites during the show, as despite being put together from start to finish in just five days, showed originality and technical skill. Her double hooded dress featured a gorgeous graffiti print in red and black that Sabine created herself and would not look out of place on the high street today.



Among the designs that walked the catwalk, there were many that showed clear talent and promise that I really admired. One of these was Yasemin Cakli from City and Islington College. Her so-bright-you-need-sunglasses orange jumpsuit paired with a flared see through plastic cape was absolutely stunning. Worn by one of the best models in the show, the show-stopper of a look was a rip roaring success with the crowd as it strutted past us towards the photographers. Unsurprisingly, Calkli was awarded the runner up prize of a placement with River Island.



Yasemin Cakli by Michelle Pegrume

The beginning and end of the night was started and finished with some words from last year’s winner, Karmen Marie Parker, who gave giddy but very mature and honest advice to everyone who had taken part – the whole night I had to keep pinching myself to remind me just how young these designers were – and so there you have it. I for one, cannot wait for next year.

All photography by Florence Massey

Categories ,A/W 2011, ,Barking and Dagenham College, ,City and Islington College, ,FAD, ,FAD Awards, ,Florence Massey, ,Freemasons’ Hall, ,Gemma Halliwell, ,George at Asda, ,Karmen-Marie Parker, ,London Fashion Week, ,Maria Papadimitriou, ,Michelle Pegrume, ,River Island, ,Sabine Bindere, ,Slowly the Eggs, ,University of East London, ,Vauxhall Fashion Scout, ,Yasemin Cakli

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Amelia’s Magazine | London Fashion Week: 2010 FAD Junior Awards


Illustration by Abby Wright

It’s always a treat at Fashion Week to find that the show you are about to see, decease starting in the next few minutes, is at a totally different venue to the one you had in your head and are currently standing at. I found myself in this marvellous situation as Tim Soar’s show approached. God knows why I thought it was at Somerset House and not at the Freemason’s Hall. Menswear day brought these kind of surprises all day – with many designers scaling down their presence. I had seen Tim’s show a year ago in the BFC tent, so how dare they move its location?!

I need not have worried as I legged it up Drury Lane, for, true to form, the show was running late and hadn’t even been seated when I showed up. I was right at the back of the queue, though – AGAIN – so decided to perch by the photographer’s pit in the hope of getting a better shot than I would have positioned on one of the back rows.

This show saw Soar draw inspiration from the 1970s, and in particular David Bowie’s character ‘Mr Newton’ in Nicholas Roeg’s epic ‘The Man Who Fell From Earth.’ This inspiration was, in true Tim Soar style, handled with delicacy and acted only as a descrete reference here and there. Trousers flared off, but not in a grotesque fancy dress sense, and lapels were elongated, but not in a Stayin’ Alive, Stayin’ Alive, Hah Hah Hah Hah sense. The bulk of the collection relied on Soar’s showmanship as a really great tailor with a unique vision.


Illustration by Abby Wright

Making the best use of luxe fabrics like mohair, satin, wool crepe and linen, models wore strict suits with a piecemeal utilitarian aesthetic. The use of Tyvek, the waxy crushed industrial material usually reserved for workers boiler suits, also adds to this technical flavour.

Blazers were banded with cummerbund-like straps in contrasting colours – where jackets were dark, the bands were of gold silk, and where jackets were sand, the bands were black. Denim made an appearance, also creating horizontal lines across structured tailoring.

Alongside this semi-formal attire, there were the usual design quirks that Tim Soar is quickly faming himself for. His appreciation of the aesthetic properties of materials and quality of texture was also on display, with crushed materials and bursts of vibrant colour (he is, after all, also a graphic designer).

It’s hard to imagine how a Tyvek jailer-style striped suit will work alongside an exemplary tailored blazer, but somehow Tim Soar’s collections always convey a stylish coherence.

This season also brought more womenswear, which is basically menswear with allowances for hips, busts and bums. It’s a testament to Tim Soar’s generally cool attitude, though, that his aesthetic works wonders on both women and men.


Illustration by Abby Wright

It’s always a treat at Fashion Week to find that the show you are about to see, doctor starting in the next few minutes, is at a totally different venue to the one you had in your head and are currently standing at. I found myself in this marvellous situation as Tim Soar’s show approached. God knows why I thought it was at Somerset House and not at the Freemason’s Hall. Menswear day brought these kind of surprises all day – with many designers scaling down their presence. I had seen Tim’s show a year ago in the BFC tent, so how dare they move its location?!

I need not have worried as I legged it up Drury Lane, for, true to form, the show was running late and hadn’t even been seated when I showed up. I was right at the back of the queue, though – AGAIN – so decided to perch by the photographer’s pit in the hope of getting a better shot than I would have positioned on one of the back rows.

This show saw Soar draw inspiration from the 1970s, and in particular David Bowie’s character ‘Mr Newton’ in Nicholas Roeg’s epic ‘The Man Who Fell From Earth.’ This inspiration was, in true Tim Soar style, handled with delicacy and acted only as a descrete reference here and there. Trousers flared off, but not in a grotesque fancy dress sense, and lapels were elongated, but not in a Stayin’ Alive, Stayin’ Alive, Hah Hah Hah Hah sense. The bulk of the collection relied on Soar’s showmanship as a really great tailor with a unique vision.


Illustration by Abby Wright

Making the best use of luxe fabrics like mohair, satin, wool crepe and linen, models wore strict suits with a piecemeal utilitarian aesthetic. The use of Tyvek, the waxy crushed industrial material usually reserved for workers boiler suits, also adds to this technical flavour.

Blazers were banded with cummerbund-like straps in contrasting colours – where jackets were dark, the bands were of gold silk, and where jackets were sand, the bands were black. Denim made an appearance, also creating horizontal lines across structured tailoring.

Alongside this semi-formal attire, there were the usual design quirks that Tim Soar is quickly faming himself for. His appreciation of the aesthetic properties of materials and quality of texture was also on display, with crushed materials and bursts of vibrant colour (he is, after all, also a graphic designer).

It’s hard to imagine how a Tyvek jailer-style striped suit will work alongside an exemplary tailored blazer, but somehow Tim Soar’s collections always convey a stylish coherence.

This season also brought more womenswear, which is basically menswear with allowances for hips, busts and bums. It’s a testament to Tim Soar’s generally cool attitude, though, that his aesthetic works wonders on both women and men.


Illustration by Yuann Shen

Born in India, sale Stefan Orschel-Read grew up in Scotland, he won gold medals as a dressage rider for Great Britain and also studied law before deciding on a career in fashion. His Central Saint Martins graduate collection in 2008 was based on Virginia Wolfe’s novel ‘Orlando’; a historical biography in which the subject’s lives over 400 years and changes gender mid way. Subsequent collections were inspired by cathedral murals and the works of Shakespeare, so it was interesting to see the RCA graduate’s stimulus for S/S 2011 being something a slightly more conventional.

Entitled ‘The Spy Who Becomes Me’, SS11 is inspired by an imagined playboy youth in the Riviera of the Ligurian Sea and his struggle to evolve into ‘a self-sufficient gentleman of responsibilities’.

Although more subdued than his previous seasons, this sophisticated collection successfully utlilised an array of luxurious fabrics which were expertly tailored and incorporated some distinctive detailing. The tag line of the collection is ’We all have a little bit of espionage in us’, but I doubt Orschel Read would be the best outfitter for a Bond-style spy-on-a-mission who hopes to be easily lost in a crowd.

Looks were presented in a refined palette of greys, soft khakis and airforce blues, punctuated with jewel tones and blazes of iridescence.


Illustration by Yuann Shen

Modern slim-fitting suits with traces of utilitarian military styling, such as extended epaulettes, were created in sumptuous British cashmere tailoring wools and iridescent tonic suiting.  The blazers at the more muted end of the palette were complemented with dupion silk shirts, glowing in emerald and olive tones.

Digitally printed monograms, paisley and bird motifs were applied to boxers and shirt panels, some silk brocade being produced in collaboration with Italian luxury tailor Brioni, apparently the go-to-coutouriers of a whole host of names from Nelson Mandela to Robert Kennedy and Luciano Pavarotti to Donald Trump.

Alongside his blazers and formal trousers, Orschel-Read showed biker jackets in cashmere suiting, jeans named after MI5 and MI6 and gauzy hand dyed and beaded bias cut vests seen under many of the blazers.  Oversized trench coats in pale denim continued the spy theme, and monogrammed underwear was shown with raglan sleeve sweaters with rib detailing.


Illustration by Yuann Shen

Born in India, decease Stefan Orschel-Read grew up in Scotland, he won gold medals as a dressage rider for Great Britain and also studied law before deciding on a career in fashion. His Central Saint Martins graduate collection in 2008 was based on Virginia Wolfe’s novel ‘Orlando’; a historical biography in which the subject’s lives over 400 years and changes gender mid way. Subsequent collections were inspired by cathedral murals and the works of Shakespeare, so it was interesting to see the RCA graduate’s stimulus for S/S 2011 being something a slightly more conventional.

Entitled ‘The Spy Who Becomes Me’, SS11 is inspired by an imagined playboy youth in the Riviera of the Ligurian Sea and his struggle to evolve into ‘a self-sufficient gentleman of responsibilities’.

Although more subdued than his previous seasons, this sophisticated collection successfully utlilised an array of luxurious fabrics which were expertly tailored and incorporated some distinctive detailing. The tag line of the collection is ’We all have a little bit of espionage in us’, but I doubt Orschel Read would be the best outfitter for a Bond-style spy-on-a-mission who hopes to be easily lost in a crowd.

Looks were presented in a refined palette of greys, soft khakis and airforce blues, punctuated with jewel tones and blazes of iridescence.


Illustration by Yuann Shen

Modern slim-fitting suits with traces of utilitarian military styling, such as extended epaulettes, were created in sumptuous British cashmere tailoring wools and iridescent tonic suiting.  The blazers at the more muted end of the palette were complemented with dupion silk shirts, glowing in emerald and olive tones.

Digitally printed monograms, paisley and bird motifs were applied to boxers and shirt panels, some silk brocade being produced in collaboration with Italian luxury tailor Brioni, apparently the go-to-coutouriers of a whole host of names from Nelson Mandela to Robert Kennedy and Luciano Pavarotti to Donald Trump.

Alongside his blazers and formal trousers, Orschel-Read showed biker jackets in cashmere suiting, jeans named after MI5 and MI6 and gauzy hand dyed and beaded bias cut vests seen under many of the blazers.  Oversized trench coats in pale denim continued the spy theme, and monogrammed underwear was shown with raglan sleeve sweaters with rib detailing.

FADAwards-the tightrope walker-Florence Melrose by-Barbara-Ana-G
The Tightrope Walker – an illustration of a dress designed by Florence Melrose, find illustrated by Barbara Ana Gomez.

I’m a bit rubbish when it actually comes to checking what’s what during fashion week – I will generally go to most things that I’m invited to on the grounds that if someone has bothered to invite me then I should generally return the honour by actually turning up. Not so most magazine editors I might add – many was the time that I would swan into a fashion show under the guise of Katie Grand at The Face. She never went, approved and yours truly got the golden tickets.

FAD awards SS2011 - abi daker
Dress by Rebecca Glyn-Blanco of Camden School for Girls. Illustration by Abigail Daker.

FADAwards Keep it secret-by-Barbara-Ana-Gomez
Keep it Secret – illustration of a dress by Sinead Cloonan from City & Islington College by Barbara Ana Gomez.

And as I’ve already mentioned I don’t do queues – not in Tescos, prescription and certainly not during fashion week. To this end my heart sank as I rounded the corner to Freemasons’ Hall and found a line of people streaming down the street. What was this FAD awards malarkey anyway? Heading to the front of the queue I waggled my ticket at an unknown PR person and hoped for the best, so was somewhat surprised to be informed in hushed tones that I was a VIP and could go straight on through. Upstairs in one of the many architecturally fabulous chambers, Matt and I sipped on sweet fizzy stuff as we tried to figure out what this was all about.

FAD-Awards-sketches-Amelias-Magazine-by-kila_kitu
FAD-Awards 2010-Kila Kitu
Dress by Yashodah Rodgers as illustrated by Kila Kitu.

Apparently we’ve been very supportive of FAD in the past, and once I’d looked up our previous coverage it did suddenly all ring a bell. But I wasn’t quite prepared for the sheer unadulterated upbeat joy of this event. Right in the thick of a hectic fashion week it’s a true testament to the achievement of this organisation that I could sit through yet another long catwalk show and come out the other end beaming with goodwill.

LFW_FAD_Awards_Abigail_Nottingham
The European Fashion Designer award winning dress from Paul Vasileff and Shahira Bakhoum. Illustrated by Abigail Nottingham.

FADAwards Flower-Rebecca Glyn-Blanco by-Barbara-Ana-G
Rebecca Glyn-Blanco by Barbara Ana Gomez.

Just to recap quickly, FAD stands for Fashion Awareness Direct and it is a charity that aims to empower young people – as the brochure says “Fashion is a great way to connect with young people from different backgrounds, to give them confidence and raise their aspirations for the future.”

FAD awards SS2011 - Adam Preece by Abi Daker
Adam Preece by Abigail Daker.

LFW_FAD_awards Chelsey Ward by Abigail-Nottingham
Chelsey Ward by Abigail Nottingham.

Last year we covered the undergraduates awards show, but this year we were in for a much younger treat: the FAD Junior Awards showcased the designs of finalists chosen from 130 teenagers aged 16-19. Yes dear reader, you may well have to keep pinching yourself as you take a look through the images. I know I did, and I was sitting right there when they paraded past. Created over the course of five days at the University of East London with the help of an experienced team of tutors, the outfits put together by these young designers would put many graduates to shame.

LFW_FAD_Awards Karmen-Marie Parker by Abigail_Nottingham
Karmen-Marie Parker by Abigail Nottingham.

FAD-Awards-Natalie Goreham by-kila_kitu
Natalie Goreham by Kila Kitu.

To start off the evening’s events previous finalist Prash Muraleetharan took to the stage with a bit of confident advice, endearingly delivered. “It’s what you do with this moment which determines a winner…. so get upstairs and network,” he advised, somewhat sagely. At the end he winked. And I’m sure he winked at me. Blimey… what a charmer… it’s quite hard to countenance that Prash must still be a teenager, and yet he already runs his own fashion label with a website and everything.

FAD junior awards 2010 photo by Amelia Gregory
Prash Muraleetharan dispels his words of wisdom at the start of the ceremony. All photography by Amelia Gregory.

After the V&A inspired catwalk show we had speeches from the sleek Susan Aubrey-Cound of M&S and Lucy Jones of UEL, followed by the prizegiving by the extremely fabulous Zandra Rhodes, who is *the cutest* when she smiles! The winners and their parents looked so overwhelmed it really did warm the cockles of my jaded fashionista heart.

Zandra-Rhodes-FAD-Awards-2010-Antonia-Parker-Amelias-Magazine-A
Zandra Rhodes by Antonia Parker. I wuv her.

FAD junior awards 2010 photo by Amelia Gregory
Paul Vasileff and Shahira Bakhoum of Milan step up first to take the prize for the European Fashion Designer Competition, which was the culmination of a two year project.

FAD junior awards 2010 photo by Amelia Gregory
Karmen-Marie Parker with her winning design shortly before she burst into tears… aw, bless.

FAD junior awards 2010 photo by Amelia Gregory
Andre Augusto: pattern cutting award winner.

FAD junior awards 2010 photo by Amelia Gregory
Research award winner Sarah Kilkenny.

FAD junior awards 2010 photo by Amelia Gregory
17 year old David Short – the first boy to become overall winner and a proper little fashionista in the making.

Within this blog you’ll find my favourite pieces to hit the runway – and just remember, they were all designed and made by 16-19 year olds. Quite astonishing I’m sure you’ll agree.

FAD junior awards 2010 Shomari Williams photo by Amelia Gregory
Shomari Williams.

FAD junior awards 2010 Emily Rogers photo by Amelia Gregory
Yashodah Rodgers.

FAD junior awards 2010 Charlie Ibouillie photo by Amelia Gregory
Charlie Ibouillie.

FAD junior awards 2010 Sinead Cloonan photo by Amelia Gregory
Sinead Cloonan.

FAD junior awards 2010 European winners photo by Amelia Gregory
FAD junior awards 2010 European winners photo by Amelia Gregory
The winner of the European competition.

FAD junior awards 2010 Rebecca Glyn-Blanco photo by Amelia Gregory
Rebecca Glyn-Blanco.

FAD junior awards 2010 Natalie Goreham photo by Amelia Gregory
Natalie Goreham.

FAD junior awards 2010 Florence Melrose photo by Amelia Gregory
Florence Melrose.

FAD junior awards 2010 Misbah Siddique photo by Amelia Gregory
Misbah Siddique.

FAD junior awards 2010 Zandra Rhodes photo by Amelia Gregory
And another completely gratuitous shot of Zandra because this post isn’t long enough already. Because I WUV HER.

Categories ,Abigail Daker, ,Abigail Nottingham, ,Adam Preece, ,Andre Augusto, ,Antonia Parker, ,Barbara Ana Gomez, ,Charlie Ibouillie, ,Chelsey Ward, ,City & Islington College, ,David Short, ,European Fashion Designer Competition, ,FAD, ,FAD Junior Awards, ,Fashion Scout, ,Florence Melrose, ,Freemasons’ Hall, ,Karmen-Marie Parker, ,Katie Grand, ,Kila Kitu, ,lfw, ,London Fashion Week, ,Lucy Jones, ,M&S, ,Misbah Siddique, ,Natalie Goreham, ,Paul Vasileff, ,Prash London, ,Prash Muraleetharan, ,Rebecca Glyn-Blanco, ,Salford City College, ,Sarah Kilkenny, ,Shahira Bakhoum, ,Shomari Williams, ,Sinead Cloonan, ,Susan Aubrey-Cound, ,The Face, ,University of East London, ,va, ,Yashodah Rodgers, ,Zandra Rhodes

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Amelia’s Magazine | London Fashion Week: 2010 FAD Junior Awards

FADAwards-the tightrope walker-Florence Melrose by-Barbara-Ana-G
The Tightrope Walker – an illustration of a dress designed by Florence Melrose, illustrated by Barbara Ana Gomez.

I’m a bit rubbish when it actually comes to checking what’s what during fashion week – I will generally go to most things that I’m invited to on the grounds that if someone has bothered to invite me then I should generally return the honour by actually turning up. Not so most magazine editors I might add – many was the time that I would swan into a fashion show under the guise of Katie Grand at The Face. She never went, and yours truly got the golden tickets.

FAD awards SS2011 - abi daker
Dress by Rebecca Glyn-Blanco of Camden School for Girls. Illustration by Abigail Daker.

FADAwards Keep it secret-by-Barbara-Ana-Gomez
Keep it Secret – illustration of a dress by Sinead Cloonan from City & Islington College by Barbara Ana Gomez.

And as I’ve already mentioned I don’t do queues – not in Tescos, and certainly not during fashion week. To this end my heart sank as I rounded the corner to Freemasons’ Hall and found a line of people streaming down the street. What was this FAD awards malarkey anyway? Heading to the front of the queue I waggled my ticket at an unknown PR person and hoped for the best, so was somewhat surprised to be informed in hushed tones that I was a VIP and could go straight on through. Upstairs in one of the many architecturally fabulous chambers, Matt and I sipped on sweet fizzy stuff as we tried to figure out what this was all about.

FAD-Awards-sketches-Amelias-Magazine-by-kila_kitu
FAD-Awards 2010-Kila Kitu
Dress by Yashodah Rodgers as illustrated by Kila Kitu.

Apparently we’ve been very supportive of FAD in the past, and once I’d looked up our previous coverage it did suddenly all ring a bell. But I wasn’t quite prepared for the sheer unadulterated upbeat joy of this event. Right in the thick of a hectic fashion week it’s a true testament to the achievement of this organisation that I could sit through yet another long catwalk show and come out the other end beaming with goodwill.

LFW_FAD_Awards_Abigail_Nottingham
The European Fashion Designer award winning dress from Paul Vasileff and Shahira Bakhoum. Illustrated by Abigail Nottingham.

FADAwards Flower-Rebecca Glyn-Blanco by-Barbara-Ana-G
Rebecca Glyn-Blanco by Barbara Ana Gomez.

Just to recap quickly, FAD stands for Fashion Awareness Direct and it is a charity that aims to empower young people – as the brochure says “Fashion is a great way to connect with young people from different backgrounds, to give them confidence and raise their aspirations for the future.”

FAD awards SS2011 - Adam Preece by Abi Daker
Adam Preece by Abigail Daker.

LFW_FAD_awards Chelsey Ward by Abigail-Nottingham
Chelsey Ward by Abigail Nottingham.

Last year we covered the undergraduates awards show, but this year we were in for a much younger treat: the FAD Junior Awards showcased the designs of finalists chosen from 130 teenagers aged 16-19. Yes dear reader, you may well have to keep pinching yourself as you take a look through the images. I know I did, and I was sitting right there when they paraded past. Created over the course of five days at the University of East London with the help of an experienced team of tutors, the outfits put together by these young designers would put many graduates to shame.

LFW_FAD_Awards Karmen-Marie Parker by Abigail_Nottingham
Karmen-Marie Parker by Abigail Nottingham.

FAD-Awards-Natalie Goreham by-kila_kitu
Natalie Goreham by Kila Kitu.

To start off the evening’s events previous finalist Prash Muraleetharan took to the stage with a bit of confident advice, endearingly delivered. “It’s what you do with this moment which determines a winner…. so get upstairs and network,” he advised, somewhat sagely. At the end he winked. And I’m sure he winked at me. Blimey… what a charmer… it’s quite hard to countenance that Prash must still be a teenager, and yet he already runs his own fashion label with a website and everything.

FAD junior awards 2010 photo by Amelia Gregory
Prash Muraleetharan dispels his words of wisdom at the start of the ceremony. All photography by Amelia Gregory.

After the V&A inspired catwalk show we had speeches from the sleek Susan Aubrey-Cound of M&S and Lucy Jones of UEL, followed by the prizegiving by the extremely fabulous Zandra Rhodes, who is *the cutest* when she smiles! The winners and their parents looked so overwhelmed it really did warm the cockles of my jaded fashionista heart.

Zandra-Rhodes-FAD-Awards-2010-Antonia-Parker-Amelias-Magazine-A
Zandra Rhodes by Antonia Parker. I wuv her.

FAD junior awards 2010 photo by Amelia Gregory
Paul Vasileff and Shahira Bakhoum of Milan step up first to take the prize for the European Fashion Designer Competition, which was the culmination of a two year project.

FAD junior awards 2010 photo by Amelia Gregory
Karmen-Marie Parker with her winning design shortly before she burst into tears… aw, bless.

FAD junior awards 2010 photo by Amelia Gregory
Andre Augusto: pattern cutting award winner.

FAD junior awards 2010 photo by Amelia Gregory
Research award winner Sarah Kilkenny.

FAD junior awards 2010 photo by Amelia Gregory
17 year old David Short – the first boy to become overall winner and a proper little fashionista in the making.

Within this blog you’ll find my favourite pieces to hit the runway – and just remember, they were all designed and made by 16-19 year olds. Quite astonishing I’m sure you’ll agree.

FAD junior awards 2010 Shomari Williams photo by Amelia Gregory
Shomari Williams.

FAD junior awards 2010 Emily Rogers photo by Amelia Gregory
Yashodah Rodgers.

FAD junior awards 2010 Charlie Ibouillie photo by Amelia Gregory
Charlie Ibouillie.

FAD junior awards 2010 Sinead Cloonan photo by Amelia Gregory
Sinead Cloonan.

FAD junior awards 2010 European winners photo by Amelia Gregory
FAD junior awards 2010 European winners photo by Amelia Gregory
The winner of the European competition.

FAD junior awards 2010 Rebecca Glyn-Blanco photo by Amelia Gregory
Rebecca Glyn-Blanco.

FAD junior awards 2010 Natalie Goreham photo by Amelia Gregory
Natalie Goreham.

FAD junior awards 2010 Florence Melrose photo by Amelia Gregory
Florence Melrose.

FAD junior awards 2010 Misbah Siddique photo by Amelia Gregory
Misbah Siddique.

FAD junior awards 2010 Zandra Rhodes photo by Amelia Gregory
And another completely gratuitous shot of Zandra because this post isn’t long enough already. Because I WUV HER.

Categories ,Abigail Daker, ,Abigail Nottingham, ,Adam Preece, ,Andre Augusto, ,Antonia Parker, ,Barbara Ana Gomez, ,Charlie Ibouillie, ,Chelsey Ward, ,City & Islington College, ,David Short, ,European Fashion Designer Competition, ,FAD, ,FAD Junior Awards, ,Fashion Scout, ,Florence Melrose, ,Freemasons’ Hall, ,Karmen-Marie Parker, ,Katie Grand, ,Kila Kitu, ,lfw, ,London Fashion Week, ,Lucy Jones, ,M&S, ,Misbah Siddique, ,Natalie Goreham, ,Paul Vasileff, ,Prash London, ,Prash Muraleetharan, ,Rebecca Glyn-Blanco, ,Salford City College, ,Sarah Kilkenny, ,Shahira Bakhoum, ,Shomari Williams, ,Sinead Cloonan, ,Susan Aubrey-Cound, ,The Face, ,University of East London, ,va, ,Yashodah Rodgers, ,Zandra Rhodes

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Amelia’s Magazine | Get volunteering with Fashion Awareness Direct

2009 Fashion Futures 1 - Project with teenagers in Newham_012009 Fashion Futures 1 – Project with teenagers in Newham

“FAD” is shorthand for ‘Fashion Awareness Direct,’ a registered charity since 2005; although it was successfully managed as a company from 1997. Its ethos focuses on making ‘the person central to design, promoting respect to the wearer and integrating art and culture into fashion’. I think this is a fabulous way of amalgamating fashion and oneself – allowing inner confidence as you wear the outfit, with the pieces representing you as an individual. To produce these designs FAD run a variety of professional fashion workshops, for ages 13 – 25, as well as inspirational industry days and even high profile catwalk events.  These are split into five main schemes: the Fairtrade Fashion Club, Fashion Futures 1, Fashion Futures 2, FAD Competition and FAD volunteering.

2009 FAD Competition - Winner Ana Belen Merono, Nottingham Trent2009 FAD Competition – Winner Ana Belen Merono of Nottingham Trent University

2009 FAD Competition - Winning outfit2009 FAD Competition – Winning outfit

 Every year FAD put on a competition, with the winner getting to show at Vauxhall Fashion Scout as part of London Fashion Week – an amazing achievement! 2009’s winner was Ana Belen Merono, a fashion student from Nottingham Trent University. The brief for the year was ‘Urban Holographic,’ with a suggestion of working on ideas around ‘Retrofuturism’ and ‘space tourism’. Candidates were invited to create ‘fashionable uniforms for galactic hosts/hostesses,’ a very original project I think. Ana’s designs were two outfits, as with all the finalists. One of which featured a structured jacket incorporating an ‘Op-Art’ design, and the other combining a ‘cosmic cloud’ dress with ‘armour’ style layers. Her creations earned her a unanimous vote, with the prize including £2,000 and a work placement with well-respected designer Paul Costelloe – who was also a judge on the panel. 

Fashion Futures 2_2009 FAD Junior Award Winner - Katerina Drury, 18, from New CrossFashion Futures 2_2009 FAD Junior Award Winner – Katerina Drury, 18, from New Cross

Runners up focused on shapes and patterns based on the solar system, as well as ‘space suit’ ideas. The FAD Frontline is the panel of judges that votes on the designs, and it always consists of leading industry personalities – last year it included the editor of Vogue.com, the Director of Vauxhall Fashion Scout, and designer William Tempest.  Throughout FAD students have gained experience in the industry, and have also had their work displayed in exhibitions and even on live catwalks – invaluable experience for those looking for a future in fashion!  Look out for the catwalk final of the 2010 competition on Monday 22nd February at Vauxhall Fashion Scout.

Fashion Futures 2 2009 - Finalist Joel Boyd, 18 from CatfordFashion Futures 2 2009 – Finalist Joel Boyd, 18 from Catford

FAD has its own volunteering scheme – whether you’re a business or individual, you can help out! If you’re an ‘industry volunteer’ perhaps you could donate some materials, or run a workshop. As a ‘young volunteer’ you can learn more about the fashion world whilst mentoring other FAD students in skills you’re well practiced in.  FAD’s records demonstrate that they have worked with as many as 4,000 young people from secondary schools through to university students. These projects are considered a strong link into the industry, even gaining the Chairman’s Award at the London Educational Partnership Awards, so it’s a great chance to get involved with something worthwhile. FAD looks for volunteers in all areas, such as Industry Experiences, Placements, Teaching, Sponsorship and the Media.

Fashion Futures 2 2009 - Finalist Kesoon Chance, 17, from HackneyFashion Futures 2 2009 – Finalist Kesoon Chance, 17, from Hackney

Finally a quote from Dolly Jones, editor of Vogue.com, on the benefits of working with FAD:
“I think in these awful times of economic drama, there’s a tendency to think there’s no room for new talent.” She hopes that projects like these will help “weed out the mediocre” and find those “truly talented newcomers”. You can volunteer and sign up to FAD through their website: www.fad.org.uk.

Categories ,Ana Belen Merono, ,Camilla Sampson, ,Dolly Jones, ,FAD, ,FAD Competition, ,FAD volunteering, ,Fairtrade Fashion Club, ,Fashion Awareness Direct, ,Fashion Futures 1, ,Fashion Futures 2, ,London Educational Partnership Awards, ,Nottingham Trent University, ,Paul Costelloe, ,Vauxhall Fashion Scout, ,Vogue.com, ,William Tempest

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